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Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video:

Next-gen Audi A7 spied from afar

The 2018 Audi A7 has been spied testing from afar. The blurry photos reveal very little about the upcoming sedan, which is covered in heavy camouflage. The next A7 appears to retain its iconic fastback design and is sporting the automaker's single-frame grille with slimmer headlights. In typical Audi fashion, we expect the upcoming A7 to get subtle changes that give the sedan a more muscular look, while maintaining the overall appearance of the current model The next-gen A7 will utilize the MLB Evo platform that can be found on the Audi Q7 and should make its way onto the upcoming Audi A8, as well. The platform should help the A7 lose some weight and give the sedan better driving characteristics. The upcoming A7 should have similar engine options as the current model, which include a supercharged 3.0-liter V6 and a twin-turbo 4.0-liter V8. European countries will most likely get a diesel model with a rumored plug-in hybrid variant coming in the near future. Related Video: Featured Gallery 2018 Aud A7 Spy Shots Image Credit: CarPix Spy Photos Audi Hatchback Luxury Sedan