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Audi to show hydrogen Q6 in Detroit

Audi is allegedly bringing a hydrogen-powered concept to the Motor City next month. The report comes from Autocar, which cites German media in claiming the new concept, tipped to be called the Q6 H-Tron, will ride on the same MLB architecture as the E-Tron Quattro Concept, shown at Frankfurt earlier this year. In fact, it sounds like the Detroit concept will look more or less like the Frankfurt concept, just with low-mounted hydrogen fuel cells instead of battery packs. That said, Audi didn't come right out and tell Autocar that the Q6 H-Tron was coming to Detroit. Instead, a company spokesman told the website that "a concept car with new drive technology" will be shown at next month's show. But this seems like a safe bet. As Audi continues to cope with the fallout of its diesel emissions scandal, shifting focus to an even more alternative fuel source would be a sound strategy, even if it is just a PR move. Whatever Audi ends up showing in Detroit, we'll be live at the show to report on all of it. Look for more in mid January.

Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

For Audi, Quattro name means something for hydrogen cars, too

Forget Dueling Banjos. Audi is proposing "Dueling Motors" for its Audi A7 Sportback H-Tron Quattro concept vehicle. All in the name of appropriate pickup, of course. The German automaker, which showed off the concept sedan at the Los Angeles Auto Show last month, is pairing a plug-in electric motor with a hydrogen fuel cell powertrain. Each motor powers two wheels, maintaining the Quattro's all-wheel-drive pedigree. The car's 8.8-kWh lithium-ion battery can drive the car as far as 31 miles on battery-power alone. After that, the water-vapor-spewing fuel-cell engine kicks in. Audi executive Ulrich Hackenberg told Automotive News Europe that the unusual set-up is necessary because the hydrogen fuel cell powertrain alone would only power two wheels while providing an insufficient 136 horsepower. Not exactly sport-sedan material, especially for a car that weighs about 4,300 pounds, even if it is a zero-emission ride. Combined, the two engines give the sedan 231 horsepower as well as a combined single-charge/full-tank range of almost 350 miles. What it all means is that the A7 can go from 0 to 60 miles per hour in less than eight seconds and has a top speed of about 112 miles per hour, and can still dash through the snow.