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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi to unveil S1 hot hatch at Geneva Motor Show

Audi has been toying with the idea of a hot hatch based on the A1 premium city car for some time now. It rolled out the 500-horsepower A1 Clubsport Quattro concept at the Wörthersee gathering a couple of years ago, then put its form (with half the power) into limited production with the 252hp A1 Quattro (pictured above) shortly thereafter. What it hasn't done is offer a mainstream S1 that people can actually get their hands on, but that's all about to change.
Following spy shots of numerous prototypes, Auto Express claims to have it on good authority that the new S1 will be unveiled at the upcoming Geneva Motor Show in March. Though likely less aggressive in its visual impact, the S1 is expected to get almost as much power as the aforementioned A1 Quattro, with a 2.0-liter turbo 4-cylinder sourced from the larger S3 but detuned to 230 hp.
A six-speed dual-clutch transmission is expected to drive all four wheels - something for which the platform was not originally designed but was later adapted to accommodate - though the availability of a six-speed manual remains in question. Unfortunately the A1 was never destined for the North American market, so as much as we might want one (and as much as Ingolstadt may be motivated to take a bite out of the Mini market), we wouldn't expect to see it roaring into American showrooms.

This is the 2017 Audi S4 Avant

As we saw a few months ago, the new S4 sedan (which will go on sale in the US later this year as a 2017 model) ditches the supercharger and adopts turbocharging for its newly-developed V6. It also loses an option for a manual gearbox, and will only be available with an eight-speed automatic. As is the way of such things, the new wagon version (Avant in Audi-speak) doesn't differ from its sedan twin in any substantive mechanical way. There are two major differences. The first is of course the form factor; the second is where it will be sold. This is not an American proposition, so don't hold berate your local Audi dealer. If you want one, move to Europe after it goes on sale later this year. This is a shame, but not a surprise. Audi is in the midst of slotting a CUV into every possible micro-niche it can find, including the upcoming Q2 that the company teased this week. Unfortunately, that means Americans will miss out on the sizable cargo area (17.8 - 53.3 cubic feet, compared to just 17 cu ft in the S4 sedan's trunk) and lower center of gravity when compared to a typical CUV. If you want a S4 Avant here in the States, the closest you can get is the A4-based Allroad, which packs the familiar 2.0-liter TFSI engine and eight-speed auto. Too bad; the S4 Avant is a great-looking wagon. Related Video: Insert your press release here!From 0 to 100 km/h (62.1 mph) in 4.7 seconds with fuel consumption of less than 7.4 liters of fuel per 100 km (31.8 US mpg) – the new Audi S4* and the new Audi S4 Avant* are advancing to the peak of the competitive field with strong performance and exemplary efficiency. Its newly developed turbo V6 engine outputs 260 kW (354 hp). New solutions in networking and assistance systems round out its features. Audi is transferring many technologies from the full-size class into the mid-size class. Lightweight and strong: the 3.0 TFSI The strong heart of the two new S models from Audi is a newly conceptualized 3.0 TFSI engine. The direct gasoline injection engine with turbocharging has an output of 260 kW (354 hp) and produces a hefty torque of 500 Nm (368.8 lb-ft) from 1,370 to 4,500 rpm. In terms of power and torque, it surpasses the previous model while achieving considerably lower figures in weight and fuel consumption. The turbo V6 engine accelerates the Audi S4 from 0 to 100 km/h (62.1 mph) in 4.7 seconds, and on up to an electronically governed top speed of 250 km/h (155.3 mph).