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Volkswagen may 'carve out' Lamborghini to list on the stock exchange

FRANKFURT — Volkswagen is drawing up plans to set up Lamborghini as a more independent unit, and is discussing long-term supply deals that could make it easier to list it on the stock exchange, two sources familiar with the matter told Reuters. "Volkswagen is in the process of carving out Lamborghini, and to organize future supply and technology transfer deals," one of the sources familiar with the matter told Reuters. The Italian sportscar brand, which is currently a division of Audi, could be partially listed, with Volkswagen retaining a controlling stake, the first person familiar with the talks said. There is no formal decision to divest Lamborghini, a second source said, adding that the timetable of any deal remained unclear. "This is a first step which gives VW the option to list the unit further down the line," the second source told Reuters. A third source familiar with the discussions said the future of Bugatti, Lamborghini and Ducati was discussed during a supervisory board meeting last Friday. The possibilities for how to electrify the Lamborghini and Bugatti brands through partnerships and investors was discussed, the third source said. Bankers and potential cornerstone investors in an IPO have been approached by the carmaker, the sources said. Volkswagen declined to comment. Volkswagen Group's Chief Executive Herbert Diess on Wednesday said the carmaker will announce "important steps" about the company's future before the close of the year. Volkswagen is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play within the multi-brand carmaker as part of broader quest for more economies of scale, senior executives told Reuters. A global clampdown on combustion-engined vehicles has forced carmakers to accelerate development of low-emission technology for mainstream models, leaving Volkswagen managers struggling to find resources to electrify low volume sportscar models. Related Video:

Audi bringing matrix 'organic' LED concept to Frankfurt

Audi has announced that it's bringing a new concept to the upcoming Frankfurt motor show in September, and now it is teasing the taillights. They adopt organic light-emitting diode technology, which takes advantage of several benefits. For one, it uses a relatively low amount of electricity, between three and four volts. It's also incredibly thin, made up of two layers, each less than a thousandth of a millimeter thick. It casts no shadows, requires no reflectors or any other elements, and emits very little heat. Plus the lights can be formed into different shapes, opening up new possibilities for designers. This isn't the first time we've seen Audi focus on lighting technology, and in recent years it's showcased matrix LED and matrix laser headlights. The company runs through the history of the evolution of its lighting tech in the video above. We'll have to wait a little longer to find out what the team from Ingolstadt will be putting these new taillights on. Audi presents latest lighting technology at the IAA in Frankfurt - Matrix OLED technology makes its debut in a concept car at the IAA - Light attains a new level of homogeneity - Flat light sources open up new design possibilities Audi is presenting its next step in automotive lighting technology at the IAA in Frankfurt. The new Matrix OLED lights enable a previously unattainable level of lighting homogeneity, opening up further creative opportunities for design. As the leading brand in automotive lighting technology, Audi has systematically developed all aspects of OLED technology over the years. Matrix OLED lights combine high-tech engineering and design ideally – initial projects are currently underway to implement OLED technology in production tail lights. They are being shown for the first time in a concept car at the IAA. OLED is an English acronym for "organic light emitting diode." In each OLED unit, two electrodes – of which at least one must be transparent – incorporate numerous thin layers of organic semiconductor materials. A low DC voltage – between three and four volts – activates the layers, each of which is less than one-thousandth of a millimeter thick, to light them. The color is based on the molecular composition of the light source. In contrast to point light sources – such as LEDs – which are made of semiconductor crystals, OLEDs are flat light sources. Their light attains a new level of homogeneity, and its dimming is continuously variable.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.