2010 S4 Supercharged!.no Reserve.awd.leather/navi/moon/bang/19's/salvage/rebuilt on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2014 Audi SQ5

No Diesel? No Problem
With the exception of a handful of markets (including the US), the Audi SQ5 was a pioneer for the company's S/RS performance line as it was the first model to wear the badge and also get diesel power. Our general "everything is better with a diesel" mentality was put to the test when we first heard we would be getting a non-diesel SQ5 in the US (despite the availability of the diesel-powered Q5 TDI here already), but as usual we can only blame our federal emissions standards. As Audi tells it, the SQ5 TDI engine would require AdBlue to meet US emissions regulations, and the packaging of such a system just wasn't possible, so the global SQ5's diesel engine was replaced by a gasoline-powered V6 borrowed from the Audi S4/S5. To show that little, if anything, was lost in translation from diesel to gas, we headed to southwestern Colorado to spend an afternoon with the all-new 2014 Audi SQ5.
Our drive program had us taking the SQ5 from Durango, CO to the city of Gateway, before heading to Grand Junction the next morning. There's nothing like spending five hours strapped into a seat, traversing hill and mountain, to truly test a vehicle's comfort and driving dynamics. From the first touch of the SQ5's push-button starter, we knew this was no ordinary Q5. As the engine came to life with a deep burble and raspy pops, and we spent the rest of the day trying to come to terms with the fact that not everything needs a diesel. Wait. What?!

Volkswagen, Bosch reach diesel settlement worth $1.6 billion

Volkswagen Group of America and automotive parts maker Bosch reached a settlement in which the two companies will pay a combined $1.6 billion because of their roles in the automaker's diesel-emissions scandal. VW, Europe's largest automaker, will pay about $1.2 billion to either repair or buy back vehicles. Bosch said separately that it will pay more than $300 million to owners of diesel-powered Volkswagens, Audis, and Porsches. The settlement stems from emissions issues related to about 78,000 VW-made cars and SUVs with 3.0-liter V6 diesel engines that were sold in North America. VW will recall and repair about 58,000 vehicles made for the 2013-through-2016 model years. The company will also buy back, offer a trade-in credit, or terminate the leases for about 20,000 cars for the model years 2009 through 2012. The older impacted models are the Volkswagen Touareg and Audi Q7, while the newer ones are the Touareg and Q7 as well as Audi's A6, A7, A8, A8L, and Q5 models, and finally the Porsche Cayenne Diesel. Previous reports estimated the payout at closer to $1 billion. The US settlement follows one reached last year between VW and US regulators in regards to VW's 2.0-liter diesel engines. That settlement was estimated to cost VW about $15 billion and impacted owners of about 500,000 vehicles. VW has had a stop-sale on its diesel vehicles in the US since late 2015 after it was discovered that VW installed software in its diesels that allowed those vehicles to cheat emissions-testing systems. VW on Wednesday also reiterated that it would contribute $225 million towards environmental-remediation efforts in the US. Volkswagen of America CEO Hinrich J. Woebcken, in Wednesday's statement, said that "we will continue to work to earn back the trust of all our stakeholders and thank our customers and dealers for their continued patience as this process moves forward." Related Video: News Source: Volkswagen via Automotive News-sub.req.Image Credit: Shannon Stapleton / Reuters Government/Legal Green Audi Porsche Volkswagen AutoblogGreen Exclusive Emissions Diesel Vehicles vw diesel scandal scandal settlement