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Audi starts production of new TT in Hungary

Audi sure made waves when it rolled out the original TT in the late 1990s, putting fashion forward with a stylish coupe that neatly summed up the design direction the company was headed in. But that was a decade and a half ago, and the TT has moved on considerably since then.
The German automaker has since revealed its third-generation TT, replacing the original twice over with ever-more performance-focused but no less stylish successors along the way. But it wasn't until last week that the first new MkIII TT rolled off the assembly line.
That took place, of course, in Gyor at Audi Hungaria Motor Kft. It's the same assembly plant that handles the company's A3 sedan and cabrio, with the facility also handling final assembly of the TT ever since the factory opened in 1997 and the model began rolling off the line in '98. Last November, the plant in Hungary built its 500,000th TT, and now officials are ushering in the era of the new model.

Dieselgate defeats Audi's Le Mans racing dynasty

Referring to what the automotive press has dubbed "Dieselgate", Audi's Chairman of the Board of Management Rupert Stadler announced that Audi is pulling out of the FIA World Endurance Championship by the end of the 2016 season. This means Audi will no longer compete in the 24 Hours of Le Mans. However, that doesn't mean Audi is through with competing on the world stage. Instead of fossil-fuel-powered prototype racing, Audi will now "focus on the things that will keep (it) competitive in the years ahead", namely Formula E. Having worked together previously with Audi tuner ABT and component manufacturer Schaeffler in Formula E, the company is now turning Team ABT Schaeffler Audi Sport into a fully factory-backed outfit. Audi's DTM efforts with the RS 5 DTM will remain untouched for the time being, and the company hasn't made a decision yet as to whether its World Rallycross Championship with the Audi S1 EKS RX quattro will continue. Audi has competed in Le Mans prototype racing for 18 years, during which it secured 13 Le Mans wins. Out of 185 races contested by Audi's LMP cars, they racked up an impressive 106 wins. Audi's victory in 2006 was the first with a TDI engine, and the first hybrid-engine win was claimed in 2012. From 2000 to 2008, Audi won nine consecutive American Le Mans Series titles. Related Video: News Source: AudiImage Credit: REUTERS/Regis Duvignau Green Motorsports Audi Green Automakers Diesel Vehicles Electric Racing Vehicles Formula E abt audi le mans schaeffler

Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.