2006 - Audi S4 on 2040-cars

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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

Audi to keep hiring workers despite VW diesel scandal

Even while Volkswagen contemplates delaying or canceling projects to pay for costs related to the massive diesel emissions scandal, its stablemate Audi is hiring, according to Reuters. Audi certainly isn't immune to the diesel scandal, with around 2.1 million affected vehicles worldwide including 13,000-14,000 in the US, but the scandal so far isn't affecting staffing levels. "We are sticking with plans for strategic growth and are continuing to hire new employees as planned," Audi board member for human resources Thomas Sigi said in a German newspaper, according to Reuters. Sigi even suggested paying a "respectable" bonus to workers next year. Audi has some big projects on the horizon, too. Among them, the company intends to launch a production version of the E-Tron Quattro Concept in 2018, and for performance fans a new TT RS appears to be on the way. The new A4 should be a big contributor to global volume when its worldwide rollout is complete. Rather than allowing the diesel scandal to hurt all of its divisions, the VW Group instead wants to concentrate the fallout (and costs) on the VW brand, according to Reuters. Those expenses could be huge. Volkswagen is budgeting around $7.3 billion just to repair the 11 million emissions-cheating vehicles. Worldwide, maximum estimates put the whole mess at $87 billion. Related Video:

Audi Sport launches limited edition R8 but doesn't add any more performance

Audi recently announced that its Quattro division had changed its name to Audi Sport, and that it had a number of new models on the way. One of those models to fall under its umbrella of responsibility is the Audi R8. Today, at the New York Auto Show, the performance arm is showing the limited Audi Sport Edition of the Audi R8. The rorty, mid-engined sports coupe's V10 seemingly already has enough power, as this special treatment appears to be mostly cosmetic. It starts with a set of 20-inch, forged aluminum wheels wrapped in 245/30 front and 305/30 rear tires. The brake calipers get a high-gloss red finish, while the V10 Plus version's brakes have an anthracite finish. The car's signature sideblades and side mirrors get a contrasting red finish regardless of exterior color. The front spoiler, grille, and diffuser insert are titanium black, and the tailpipe trims are finished in gloss black. View 15 Photos Entering the car, occupants are greeted by illuminated door sills. The interior color depends on exterior paint choice, and seats and door trim feature black and red Nappa leather. Seatbacks are embossed with an R8 logo, as is the flat-bottom, three-spoke steering wheel. The wheel features a red stripe at 12 o'clock, as well as satellite engine start and drive select buttons. Dark silver contrast stitching and gloss carbon inlays add more character to the interior. The Audi Sport Edition R8 will be limited to 200 units worldwide, and will start at ˆ181,900 (about $193,100), with the V10 Plus fetching ˆ205,800 (about $218,500). Orders start in May, with deliveries beginning in late summer. Related Video: