2005 Audi S4 Avant Quattro on 2040-cars

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Audi Sport launches limited edition R8 but doesn't add any more performance

Audi recently announced that its Quattro division had changed its name to Audi Sport, and that it had a number of new models on the way. One of those models to fall under its umbrella of responsibility is the Audi R8. Today, at the New York Auto Show, the performance arm is showing the limited Audi Sport Edition of the Audi R8. The rorty, mid-engined sports coupe's V10 seemingly already has enough power, as this special treatment appears to be mostly cosmetic. It starts with a set of 20-inch, forged aluminum wheels wrapped in 245/30 front and 305/30 rear tires. The brake calipers get a high-gloss red finish, while the V10 Plus version's brakes have an anthracite finish. The car's signature sideblades and side mirrors get a contrasting red finish regardless of exterior color. The front spoiler, grille, and diffuser insert are titanium black, and the tailpipe trims are finished in gloss black. View 15 Photos Entering the car, occupants are greeted by illuminated door sills. The interior color depends on exterior paint choice, and seats and door trim feature black and red Nappa leather. Seatbacks are embossed with an R8 logo, as is the flat-bottom, three-spoke steering wheel. The wheel features a red stripe at 12 o'clock, as well as satellite engine start and drive select buttons. Dark silver contrast stitching and gloss carbon inlays add more character to the interior. The Audi Sport Edition R8 will be limited to 200 units worldwide, and will start at ˆ181,900 (about $193,100), with the V10 Plus fetching ˆ205,800 (about $218,500). Orders start in May, with deliveries beginning in late summer. Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

The 2017 Audi A6 is the great luxury sedan we forgot about

The current Audi A6 is getting old. This generation was first sold as a 2012, got a mild facelift for 2016, and is likely to be replaced for 2018 or 2019. So 2017 may be its last year, but it's still my favorite mid-size Germano luxury thing. I just had to be reminded of its existence. BMW and Mercedes-Benz have been making big noises in this segment recently, with a new 5 Series on the way and the recently launched E-Class, and that apparently distracted me enough from the A6. There's also the fact the Audi is starting to look a bit anonymous on the road. It's still handsome, sure, but it doesn't stand out like the related A7. The 2016 refresh did just enough to keep it looking contemporary, though, and for 2017 all A6s come standard with the S Line appearance package. That helps. What struck me about the A6 was that it doesn't feel dated inside. Everything is laid out nicely, it's just comfortable, and you can see out of it. The one I drove had the beautiful layered walnut trim – it looks like pin-striped wood. (And no, it wasn't painted this bright blue, although you can get that on a special-order car if you pay $3,900 for Exclusive paint.) There are no huge screens inside, and the A6 won't get Audi's Virtual Cockpit until the next generation, but I didn't miss any of that. All of the excitement of Virtual Cockpit's beautiful reconfigurable screens, and I had forgotten that the display between the gauges it replaces had a perfectly pleasant Google Maps view already. It's the same basic functionality as Virtual Cockpit here, you just can't press a button to minimize the real-life gauges. And I'm fine having actual gauges. I was somewhat surprised, however, to see Apple CarPlay pop up when I plugged in my phone. (It's included for 2017 as part of the Audi smartphone interface, which comes with the Premium Plus trim and above.) Using CarPlay is a bit weird without a touchscreen, just like it is on other Audis and Mercedes products, but the nice thing about CarPlay is that you really don't need to interact with it much, since there isn't much to interact with. Oddly, the touchpad on the center console doesn't work to navigate from CarPlay tile to tile. I got over that pretty quickly and just turned the dial when necessary. There's also a feeling that nothing's missing when you drive it, that Audi couldn't really add much to improve the experience. The car is incredibly smooth and comfortable going down the road.