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Audi, McLaren to bring winning cars back to Le Mans

Now gearing up for its 83rd running, the 24 Hours of Le Mans is as much about history as it is about racing forward. So this year, two key outfits in the event's history are celebrating by bringing back the cars with which they dominated in years past. Audi has been a force to be reckoned with and the team to beat at Le Mans in the modern era. It still may not have topped its sister brand and chief rival Porsche's record 16 wins, but Audi's 13 have all come in the past fifteen years since the turn of the millennium. That's one heck of a winning streak, which the German outfit will highlight by bringing every single one of its winning prototypes back to La Sarthe this year. From the R8 that kicked it all off in 2000 through the diesel R10 TDI to the R18 E-Tron Quattro that won last year. Ingolstadt won't be alone in racing down memory lane. McLaren announced it will be bringing back all five F1 GTRs that dominated the race in 1995. The quintet that finished first, third, fourth and thirteenth overall will lead a parade lap around the French circuit, joined by the new P1 GTR that will be making its dynamic debut as well as the customer examples of the special edition 650S Le Mans. What's more, winning drivers from '95 – Yannick Dalmas, Masanori Sekiya and JJ Lehto – will be on hand to participate in the parade lap as well, further highlighting the occasion. Related Video: UNITED FOR THE FIRST TIME: AUDI'S 13 LE MANS WINNERS - Efficiency technologies since 2001 in the Audi R8 - Pioneering achievements with the TDI diesel engine - R18 e-tron quattro with hybrid technology unbeaten at Le Mans Ingolstadt, May 15, 2015 – 29 days to go until the Le Mans 24 Hours: Audi is intensively preparing to battle for its 14th victory in the world's toughest endurance race. Since 2000, the brand has won the race 13 times. This year, Audi has assembled all of its Le Mans winning models for a group photo for the first time. Every single one of them represents 'Vorsprung durch Technik.' The string of victories began with the Audi R8 in 2000. "Following a year of learning and gathering experience at Le Mans, we started the 2000 season with a completely new design," says Head of Audi Motorsport Dr. Wolfgang Ullrich.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi prepping minor refresh for S6

Audi is well underway with testing for all of the refreshed versions of its A6-based sedan. We've already shown you shots of the Euro-spec A6 Allroad (which will wear some of its styling with our US-spec A6 sedan), and now we have some shots of a car that will actually arrive in the United States - the S6.
Like the Allroad, this will be quite a modest refresh, with tweaks to the headlights and taillights, as well as some slightly revised front and rear fascias. The headlights should get a new LED DRL pattern, although we doubt the changes will be much more drastic than that.
As with the Allroad, it seems likely that Audi will make a few very small changes to the interior, while the MMI infotainment system should also see an update. Changes under the hood, though, are more difficult to guess. That said, minor changes could be in store, but don't expect a dramatic increase in power or performance.