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Audi S3 starts at $41,400, A3 Cabrio rings up at $35,600 and A3 TDI priced from $32,600

Audi has released the official pricing info for the all-new A3 TDI Sedan, A3 Cabriolet and the S3 Sedan, and the news appears pretty good all around. As usual, none of the following prices include Audi's unspecified-for-now destination charges.
The big news is the S3, complete with 292 horsepower, a six-speed dual-clutch transmission and Quattro all-wheel drive. Prices start at just $41,100, which is a decent savings over the more powerful, 355-hp Mercedes-Benz CLA45 AMG.
The new A3 TDI sedan, meanwhile, has a starting price of just $32,600. While you'll be certain to save some money on fuel, you'll be doing so without Quattro all-wheel drive. Still, the improved economy of the 2.0-liter, turbodiesel four-cylinder isn't priced too steeply, relative to the gas-powered A3's $29,900 starting price.

Audi A3 Sportback e-tron gets top grades in European crash tests [w/video]

In simplistic terms, the Audi A3 Sportback e-tron plug-in hybrid will go real far when it needs to go and stop when it needs to stop. The PHEV has now been certified to protect its occupants when they need to be protected. So there's not much more that you can ask from a vehicle. The model received a maximum five-star crash-test rating from the Euro NCAP group, receiving top marks for front, side and rear collisions. The Audi also received kudos for the "multi collision brake assist" feature, which automatically engages the brakes once the car's been in a crash so that it doesn't get into another one. The plug-in hybrid was already getting positive responses from prospective customers. Last month, Audi said it stepped up its production of the model at its German factory from 30 units a day to 50. The PHEV can travel up to 30 miles on electricity alone and another 550 miles on a full tank of gas. More impressively, it has a 157 miles per gallon equivalent (MPGe) rating, using the European driving cycle. Check out a video of the test and Audi's press release below and read our driving impressions here. Five stars for the Audi A3 Sportback e-tron from Euro NCAP Top marks in the front, side and rear collision categories The new Audi A3 Sportback e-tron also offers a high level of safety for children Special prize for Audi pre sense basic and multicollision brake assist system Ingolstadt, December 10, 2014 – The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class. The test panel was impressed by the Audi A3 Sportback e-tron across the board: As a result the plug-in hybrid earned top marks in protecting adults and children in a front, side or rear collision. The model also passed tests of its pedestrian protection with flying colors. This year Euro NCAP additionally tested assistance systems for the first time. The A3 Sportback e-tron with Audi pre sense front and Audi active lane assist also fulfilled the stringent requirements in this category. The model received the special "Euro NCAP advanced" prize for its Audi pre sense basic passenger protection system as well as for the Audi multicollision brake assist system that comes as standard equipment. This function initiates braking automatically in case of an accident to reduce the risk of skidding and the danger of a subsequent collision.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.