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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi TT RS shows its meaner face in new spy shots

When it launched, the original Audi TT RS was considered quite a sharp combination, melding a 360-horsepower turbocharged engine and all-wheel drive into a rather lithe, little coupe. Audi is ready to revive that great idea and is preparing for a return on the automaker's latest platform. Thanks to these new spy shots from near the Nurburgring, we can at least get a good idea aesthetically of what's in store for this future member of the RS family. There's absolutely nothing subtle about the front end, and the camouflage does little to hide the larger intakes at each corner. In profile, you can also spot larger brake discs peeking out from behind the wheels, and the side sills appear slightly thicker than the current TTS. The rear is all business, as well, with a lower apron and two big oval exhausts. The new TT RS reportedly arrives in 2016, at least in Europe, and a debut is possible at the Geneva Motor Show in March. The coupe would then potentially come to the US later in the calendar for the 2017 model year. Unlike the last TT here, which got a manual transmission, rumors suggest that the latest one would only offer a seven-speed dual-clutch gearbox. There's not likely to be any disappointment about the power, though, because it supposedly grows to about 400 hp thanks to an upgraded 2.5-liter turbocharged five-cylinder. Related Video:

The new Audi A8 moves upmarket and gains artificial intelligence

Audi is moving its largest sedan further up the luxury scale with the latest version of the A8. As Audi's flagship, the A8 naturally gets the best and newest technologies that the brand has to offer, including a range of mild-hybrid powertrains, a 48-volt electrical system, standard Quattro all-wheel drive, a lavish lounge-inspired interior, and automated driving systems. Two wheelbase lengths will be offered, the A8L getting a 5.1-inch stretch over the standard A8. The A8 also sets the style direction that the rest of Audi's lineup will emulate. While some of Audi's competitors will likely take umbrage at the claim that the A8 is "the first production automobile in the world to have been developed for highly automated driving," there are some new technologies for self-driving employed by Audi's flagship. At speeds of up to 37.3 miles per hour, the Audi AI traffic jam pilot takes control of starting, accelerating, steering and braking duties, allowing the driver to perform other tasks not related to driving... like watching the on-board TV, says Audi. Audi AI technology brings artificial intelligence to the A8. The AI system will presumably learn the driver's habits, likes, dislikes, and regular routes, and will make recommendations based on all that data. The Audi AI remote parking pilot and the Audi AI remote garage pilot perform exactly what you think based on their names, and the driver doesn't have to be in the car to make them work using a smartphone app. The 48-volt electrical system also exerts control over the A8's suspension. Not only can the system raise and lower each of the car's four wheels independently, it can position the A8 in a way to improve safety in an accident. Four-wheel steering with a variable ratio up front should make the big sedan stable at high speed and maneuverable at low speeds. Five engines will eventually be available in Audi's home market of Germany, and we'd assume some of those will come Stateside as well. Two 3.0-liter V6 engines – one gas and one diesel – will be optional at production time. The gas version puts out 340 horsepower. A gasoline-fed V8 will follow shortly thereafter with 460 horsepower, and a range-topping W12 will eventually be available with 585 horses. A belt alternator starter system is standard across the line. Later, an A8 L e-tron Quattro plug-in hybrid will hit the road with 449 total horsepower, 31.1 miles of electric range and a cool inductive wireless charging system.