2003 Audi Rs6 Quattro on 2040-cars

Auto blog

2015 Audi A3 Cabriolet

When my 758-mile journey on the A3 TDI Challenge came to an end in Boulevard, CA, Audi had a very nice consolation prize waiting for me: the 2015 A3 Cabriolet you see here. And with miles left to drive before reaching my hotel in Coronado (just outside of San Diego), what better way to celebrate my personal victory of achieving nearly 60 miles per gallon in the TDI than to run the rest of the route in couple of turbocharged A3 droptops? After all, the efficiency part of my drive was done, so it was time to have some fun. The A3 Cabriolet comes to market just as the sun sets on another four-seat convertible from the Volkswagen Group stable: the Eos. That car, often criticized as being too expensive, is technically replaced by the Beetle Convertible as far as VW-badged products go. But for those who still prefer something a bit more upmarket, the A3 Cabriolet will fill the void nicely, and with more style and grace than the Eos ever had. Driving Notes The A3 Cabriolet arrives with a choice of engines. On the base end lives a 1.8-liter turbo-four with 170 horsepower, 200 pound-feet of torque and front-wheel drive, or you can pony up for the 2.0T with 220 hp, 258 lb-ft and standard Quattro all-wheel drive. Regardless of engine, the only transmission available in the A3 Cab is Audi's six-speed S-tronic dual-clutch unit. This is a fine cog-swapper, with quick shifts regardless of chosen powertrain, and steering wheel-mounted paddles that offer plenty of fun from behind the wheel. That said, I found it best to just leave the transmission alone, no matter the engine. The paddles are entertaining, sure, but slick the gear selector into Sport and the A3 will instinctively hold gears through turns and always have you right in the heart of the powerband. The 1.8T's 170 hp and 200 lb-ft are more than adequate for duty in the 3,373-pound A3 Cabriolet. I was never bothered by a lack of power, especially with the engine on boil with the transmission in its sport setting. Hitting 60 miles per hour takes 7.4 seconds, en route to an electronically limited top end of 130 miles per hour. If speed is your thing, though, the 2.0T certainly delivers quite a punch. That same 0-60 sprint takes just 5.9 seconds with the more potent powerplant, and you can really feel the stronger rush of power right off the line, even with the quicker A3's 210-pound weight penalty.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Audi highlights headlights on upcoming new R8

Audi is preparing to roll out an all-new R8... but it's not about to reveal the whole thing at once. So in the first in what promises to be a series of teasers, the German automaker is showing off the new supercar's headlights. (Or headlight, we should say, in the singular.) Not unlike the R8 LMX revealed in Paris, the second-generation Audi supercar will incorporate LED headlights with an optional laser high-beam module. Unfortunately since laser headlights are illegal in the United States, the option isn't likely to be offered here. That is, at least, until Audi succeeds in convincing federal regulators otherwise. Although the teaser image above, like the press release below, may shine the light (so to speak) principally on the headlights, the shrouded shape also gives us a (little) bit to chew on. Yes, it will be available in blue, but beyond that we can expect the new R8 to incorporate slightly more angular lines than the model it replaces, with a more pronounced trapezoidal grille up in an overall design similar to the new TT, only more so. But then we already knew that much and more from the undisguised image that leaked out a little over a week ago. Ingolstadt, 2015-02-16 Audi reveals laser headlights for the new R8 - New mid-engine sports car features high-tech headlights - Laser high-beam offers high light intensity and excellent range Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option. The new R8 will set new standards among high-performance sports cars – including in its lighting technology. As an option, the latest car development by Audi can be equipped with a laser spot as the high-beam headlight. The special appeal of laser lighting is that it uses high-intensity laser diodes, which generate a lot of light energy from a very small component. Compared to LED high-beam headlights, laser high-beams attain nearly twice the lighting range. Each headlight contains one laser module that operates with four high-intensity laser diodes. This module bundles the four intense blue-light laser beams. Then a phosphor converter transforms the blue light into pure white light. An identifying characteristic of the laser headlights is their blue light signature. Standard equipment in the new R8 includes an LED headlight system.