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Audi CEO announces new electrified car each year starting in 2018

Audi is preparing an aggressive (and possibly desperate) plan to electrify its lineup following the disastrous diesel emissions scandal. CEO Rupert Stadler announced the plan during the company's Annual General Meeting in Ingolstadt. "Starting in 2018, we will launch another electrified car each year," Stadler said. This is easily the most dramatic statement we've heard about electrification since Audi of America President Scott Keogh told Autoblog that one out of every four Audi models will have some kind of plug-in capacity by 2025. This new push for electrics will kick off with Audi's long-awaited all-electric CUV. We've already known about this guy for a while – according to our conversation with Keogh, it will be based on the E-Tron Quattro Concept first shown at the 2015 Frankfurt Motor Show. And earlier this year, Audi even went as far as confirming its Brussels, Belgium factory will screw together the new EV. Speaking of those batteries, Audi expects them to match the 310-mile range promised by the E-Tron Quattro. What we're really eager to see, of course, is what Audi has planned after 2018. Will we get an all-electric A4 to battle the Tesla Model 3? An A7 E-Tron to challenge the Model S? Or will Audi go with a segment Tesla hasn't exploited yet? Expect a few years before we get answers to those questions. Beyond the EV announcement, Stadler also confirmed the next-generation Audi A8 will debut in 2017. The new luxury sedan will be capable of driving itself at speeds up to 37 miles per hour, fitting with previous reports. From there, Stadler expects to "see fully automated driving" by 2025. Related Video:

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

2014 Audi A3 Cabriolet cleans up the Messe [w/video]

If we're being honest, the outgoing Audi A3 Cabriolet never really flicked our Bic. That was just fine, of course, because Audi never brought it to North America. This new model, however, might have a different future.
And while Audi has yet to officially decide on this car's North American future, this Frankfurt Motor Show debut clearly has a better sense of proportion and aggression to it, and we're excited about its powertrain solutions, too. For the European market, Audi is promising TFSI gasoline engines in either 1.4- or 1.8-liters, along with a 2.0-liter TDI diesel, all being available in front- and all-wheel drive. Audi has also confirmed its first-ever S3 Quattro Cabriolet, which figures to combine a quick 18-second top drop and its hard-hatted sibling's even quicker 296-hp 2.0-liter turbo.
Even though Audi has been better about bringing its high-performance models to North America and has a new emphasis on growing its A3 business in our territories (including a US-minded sedan bodystyle), we would still be a bit surprised to see an S3 Cabriolet popping its entry-level top in dealers in a couple years' time. Having said that, we do think this A3 Cabriolet is almost a lock. Be sure to take a good, long look at our gallery, video and the official press release below.