2008 Audi on 2040-cars

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Audi revising own history in light of 'shocking' study of Nazi-era activities

Daimler opened up its archives for research into its Nazi affiliations for one book published in 1990 and another in 1998. The Quandt family behind BMW had its public catharsis in 2007. The ties between the National Socialists and the Porsche and Piech families have almost rendered the Volkswagen Beetle some kind of cult tchotchke of the Third Reich. And it's not just automakers called in for cleansing: Deutsche Bank credit helped build Auschwitz, Hugo Boss made Nazi uniforms, patriarch of food and frozen pizza giant Dr. Oetker volunteered for the Waffen-SS. As one historian said, for any business that wanted to stay in business during the war, "no company was really clean. Everyone had to resort to slave labor when their own workers were fighting at the front."
Audi is the latest to go public with findings from an in-depth study of the Nazi-affiliated past of Auto Union, its predecessor company, and the "Father of Auto Union" Dr. Richard Bruhn, the man who headed it pre- and post-war. Commissioned by Audi, written by Audi's history department head Martin Kukowski and University of Chemnitz historian Rudolf Boch, its findings are just as severe as those already heard so often over the past 20 years. Among other discoveries, the study found that not only did Brun manage the use of more than 3,700 forced labor camp workers from seven SS-run camps, 16,500 forced laborers that didn't live in camps worked in two more factories; Bruhn wanted even more laborers but couldn't get them because of the battlefield situation; and that Auto Union had "moral responsibility" for roughly 4,500 workers killed at the Flossenbürg concentration camp. The study found that disabled workers were routinely sent to the camp and executed there.
Audi works council head Peter Mosch said, "I'm very shocked by the scale of the involvement of the former Auto Union leadership in the system of forced and slave labor. I was not aware of the extent." The company is figuring out how it will respond to the findings, so far working on changing the online profile of Dr. Bruhn on its history pages on Audi sites around the world, and considering stripping Brun's name from the street that bears it and from company offerings like pension plans. If you can read German or can work Google Translate, Wirtschaftswoche has a long piece on the study and its conclusions.

Audi to lap Hockenheim in driverless RS7

An automaker like Audi will always have a number of different research and development projects going at the same time, and some of them might take on very different approaches. At one end, you'll have its racing programs, and at what you'd assume would be the other, self-driving prototypes. But Ingolstadt is preparing to bridge that gap by running an autonomous prototype at racing speed around the famed Hockenheimring.
Set to take place on Sunday, October 19, during the DTM season finale at Hockenheim, the driverless RS7 will motor at speeds up to 150 miles per hour, right up "to its physical limits with millimeter precision."
Audi anticipates that "the world's sportiest piloted driving car" will run a lap time of just over two minutes, at which the RS7 would stand not only to be the fastest driverless car ever to lap the circuit, but also potentially the fastest four-door - if it can beat the 2:02.71 lap time set by a BMW M3 sedan in 2007.

2018 Audi A5 Sportback First Drive | Cake is delicious

Have your cake and eat it, too – that's supposed to be a fallacy. And yet, the 2018 Audi A5 Sportback defies conventional global wisdom by being more practical and better looking than the A4 sedan upon which it's based. Some may even prefer the way its longer wheelbase and roofline showcase the curves shared by the two-door A5. There's certainly no arguing about not being shoehorned into a coupe's back seat. Compared to its siblings, both of which share a common platform, engines and interior design, the Sportback has virtually the same length, wheelbase and width as the A4, but has a lowered height that's an inch closer to the A5 coupe (54.6 inches versus 56.2 for A4 and 54.0 for A5). Now, you might expect a commensurate loss in headroom, but in fact the Sportback has more front headroom than the A4 (39.4 inches versus 38.9) and only 0.4 less in back. Indeed, someone 6-foot-3 can sit comfortably upright without hair being fussed, and there's still enough legroom. And then there's the trunk lurking beneath its don't-call-it-a-hatchback. With 21.8 cubic feet of space with the back seats raised, the A5 Sportback falls only 2.4 cubes shy of the Audi A4 Allroad ... you know, a don't-call-it-a-wagon. Sure, the Sportback pales in terms of maximum volume (35 cubic feet versus 58.5), but it still offers far more versatility than the 13-cu.ft. A4 or 11.6-cu.ft. A5 coupe. Right, so it's more practical. Then there's the beauty bit. The visual ties to the A5 are obvious, with the exaggerated character line following the car's voluptuous haunches and the Zeppelin-like hood strakes. According to designer Frank Lamberty, however, the difference and indeed the beauty is really in the roofline. He Photoshopped together a for-our-eyes-only image of what the Sportback would look like if they had simply added the A7's roofline and signature window graphic to the A4. "It's not sexy," he said, noting that the resulting profile is too upright and plain. It would just be a more practical A4. Or as the Tamils might say, you'd have a mustache but not be able to drink the soup. Instead, his team created an A5 where everything appears to be pulled back. Both because it literally is in terms of dimensions, but also through lines and details like the little trim piece and badge that bridge the front doors and fenders. The goal was to create a more rear-drive look, drawing attention towards the rear and away from the front overhang.