2007 Audi Rs4 - 6 Speed, Sprint Blue on 2040-cars

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A few pre-race notes and a lot of photos from the 24 Hours of Le Mans

The 82nd running of the 24 Hours of Le Mans is on.
Audi has won 12 of the last 15 events, the scion of Auto Union is trying to make it 13 this year. To do so, it will have to overcome a situation faced only three other times during its dominance of La Sarthe: underdog status. Toyota has won the first two races of the year and claimed pole for this race, the rumor being that this year it's Toyota's race to lose.
And then there's Porsche. It's been 16 years since the Stuttgart brand raced on the top rung at Le Mans, three years years since it announced its return, just a year since it acquired Mark Webber in a signing that wasn't subtle and a few months since we got eyes on the 919 Hybrid.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Audi TT Offroad concept packs 408 hybrid horsepower, yet returns 123 mpg

Audi took the wraps of its TT Offroad Concept at the Beijing Motor Show, after teasing us with sketches earlier this month. "The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family," says Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. "It combines the sporty genes of the TT with the strengths of a compact Audi SUV."
The latest in Audi's eTron show cars reminds us an awful lot of the the Audi Allroad Shooting Brake concept that debuted a few months ago at the Detroit Auto Show. In addition to very similar physical appearances, the two share the same plug-in hybrid propulsion systems (the "plug-in" part is a bit misleading, as the concept simply needs to be parked over an inductive pad to take advantage of Audi Wireless Charging technology).
Proving that hybrid power never has to be a compromise, the TT Offroad Concept packs a 292 horsepower turbocharged 2.0-liter four-cylinder under the hood. The combustion engine is assisted by two electric motors (rated at 40 kW at the front and 85 kW at the rear) to provide a total system output of 408 horsepower and nearly 480 pound-feet of torque. With all-wheel drive, the concept hits 60 mph in 5.2 seconds and tops out at 155 mph - while returning a provisional fuel efficiency of 123 miles per gallon equivalent.