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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

The 2017 Audi R8 Spyder starts at $176,350

Audi just revealed pricing info for the R8 Spyder, which will start at $176,350, about a year after revealing pricing information for the coupe ( which starts at $164,150 in base form; the Plus starts at $191,150). In case you haven't had your coffee yet, like-equipped base cars will span a $12,000 gulf. But the 2017 R8 Spyder costs about the same as the outgoing R8 Spyder V10 equipped with an automatic (which was at the time a very expensive option), so consider that minimal price inflation. The more interesting comparison is with its platform-mate, the Lamborghini Huracan. A drop-top version of the Italian supercar starts at $267,545 in similar AWD trim with a 5.2-liter V10. Now, it is true that the Huracan Spyder makes 602 horsepower, a 62 horsepower advantage over the standard R8 Spyder with the same engine (540 hp if you are bad at math). The Lambo also a tenth faster to 60 mph than the R8 Spyder, at 3.4 seconds. (The '17 R8 Spyder is itself a tenth quicker than its predecessor, so there's that.) But, the R8 V10 Plus makes 610 hp. We're waiting to hear back form Audi on pricing for that Spyder model. In the coupe, it's a $27,000 increase over the base R8 V10. That logic would peg an R8 Spyder V10 Plus at around $203,000, or $64k less than the Huracan. In either case, you're paying a lot for Lamborghini's unique styling and tuning, although it's hard to put a price on the specialness of driving a Lamborghini. The Huracan Spyder never for a moment lets you forget you're in something fast and Italian. That being said, both are legitimate supercars. The R8 Spyder was developed alongside its Italian cousin, and features an appropriately large amount of aluminum and carbon fiber materials in its construction. Of course, like its coupe counterpart, there's no manual available for the new R8 Spyder. That died with the previous generation. The good news, for fans of open-air driving, is that the roof mechanism only adds 97 lbs to the weight of the car, and Audi kept the electrohydraulics that actuate it as low as possible. If it's anything like the Coupe to drive, and you can be sure since it's an Audi there won't be much trade-off for the open roof, it'll have a dual personality that will accommodate both daily driving and occasional track use. Sounds like a deal, huh? Related Video: Audi Convertible Luxury Performance Supercars r8 spyder r8 huracan

2015 Audi A3 configurator is up and running

Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website.
Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be had with either the Volkswagen Group's familiar 2.0-liter, turbocharged, 220-horsepower four-cylinder or a 1.8-liter, turbocharged, 170-horsepower four-cylinder. Buyers of the 2.0-liter will enjoy Quattro all-wheel drive while power for the 1.8T is channeled through the front wheels only. A six-speed, S-Tronic dual-clutch transmission is standard across the range.
You can check out full pricing on the A3 right here, but as a means of recap, the base Premium trim with the 1.8-liter engine starts at $29,900. A Premium Plus 1.8T starts $32,800 and the Prestige 1.8T will cost $38,700. Adding a 2.0-liter turbo and Quattro increases the price by $3,000, regardless of trim. Those prices don't include an $895 destination charge.