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Audi will offer A3 TDI owners same goodwill package

Audi will offer a Goodwill Package, similar to the one Volkswagen has offered owners, for the German brand's emissions-cheating diesel four-cylinder engine. Participating customers will receive a $500 prepaid Visa, a $500 gift card for Audi dealers, and three years of 24-hour roadside assistance. "We are offering this Audi A3 TDI Goodwill Package as a sincere token of our appreciation for your patience," the company wrote on its customer website. This offer will only extend to the A3 TDI. A second EPA violation covers an estimated 85,000 vehicles in the US with VW's Group's 3.0-liter TDI V6 like the 2016 A6, A7, A8 and Q5, and the models are also under a stop sale. However, these owners aren't eligible for the Goodwill Package at this time. "Audi is currently investigating the allegations" against the six-cylinder engines, according to the explanation on the site's FAQ. Owners need to register their VIN on the company's website to apply for the Goodwill Package. They'll receive the items in the mail around four weeks later, but will then need to take the affected vehicle and the package to the dealer to activate the cards. Like the VW program, people have until April 30, 2016, to apply for the offer. VW Group of America CEO Michael Horn said last week around 120,000 people already registered for the brand's Goodwill Package. Related Video:

2018 Audi RS5 First Drive | Boosted for your enjoyment

Spoiler alert: if you dig snorty, long-winded, naturally breathing V8s, you'll have to add the 2018 Audi RS5 to the long list of cars abandoning the setup. Silver lining: if you like heady acceleration, unraveling twisty roads, and gobbling endless stretches of lonely tarmac, the new RS5 offers considerable gains over its big-engined predecessor. Bigger, Lighter, Gruntier Audi's (slightly) nastier looking new coupe has gained 0.6 inches of width and wheelbase and 2.9 inches of length but lost 132 pounds of mass along the way. Even better, the smaller 2.9-liter twin-turbo V6—the same one found in the Porsche Panamera—produces the same 450 horsepower as before, but gains a thumping 125 lb-ft of torque over the old V8, bringing the grand total of twist to 442 lb-ft. As with the previous RS5 you can't get a manual, but this time Audi swaps their signature dual-clutch transmission with an 8-speed torque converter unit from ZF. The reasoning is sound: the DSG 'box couldn't handle the engine's output, which produces more torque than the R8's mighty V10 – #bigtwistproblems. The RS5's weight loss stems from strategic use of aluminum and the loss of the stonking V8 (ditching it for the twin-turbo V6 saved 68 pounds alone). Weight distribution is, of course, also aided by the lighter front end, and the rear trapezoidal suspension setup has been supplanted with a five-link arrangement for smoother ride and sharper handling. Interior space also benefits from the larger footprint, with rear seat legroom benefiting most from the roomier dimensions. Behind the Wheel The roads from Toulouse, France to the tiny principality of Andorra offer contrasting extremes, from arrow-straight superslab to ultra-technical twisties – an excellent test of the RS5's performance repertoire. The updated cabin presents Audi's typically understated style, with available honeycomb top-stitched leather seats that are supportive but not so tight as to be constricting. HVAC slats form a continuous extension across the dashboard (a la Q7), and the steering wheel and shifter can be trimmed in either perforated leather or Alcantara. The first thing you'll notice in the RS5 are the low frequency sounds, which round out the otherwise muted engine noises.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.