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Audi's 2025 goal for 25% EV sales? It's already happening

We were pleasantly surprised by Audi's full-throated support for plug-in vehicles at the recent Los Angeles Auto Show. That support took the form of the surprising claim that between 20 and 25 percent of new Audis sold will have a plug by 2025. The encouraging electric love fest continues in a new press release that's all about the brand's European sales. Now, US sales of the A3 E-Tron will start at some point in the next two months, so we don't know how the excellent plug-in hatch will fare here but as you can see, things are going extremely well in Europe: A year after its market introduction, the sales figures for the Audi A3 e-tron are also extremely encouraging: In Western Europe, it conquered top spot among the electric cars in the premium compact segment over the past few months. In Norway and the Netherlands one in four Audi customers is already opting for an A3 e-tron. So, after being available for 12 months across the pond, the numbers are impressive. Perhaps Audi of America CEO Scott Keogh knew that the 25 percent threshold is already a reality in two countries when he spoke to us in LA. In any case, Audi's got something to point to today when people ask if selling 25 percent of its cars as EVs is possible. If you'd like to add your dollars to Audi's plug-in sales figures, the A3 E-Tron's configurator is live. AUDI AG: European sales up six percent in November Audi remains on track: With around 147,750 deliveries (+1%) in November, the company reaffirmed its strong sales result from the prior-year month. In Europe, the Ingolstadt-based carmaker increased sales by 6 percent to around 62,300 units, despite the model changeover for its bestseller, the Audi A4. Since the start of the year, more than 1.64 million customers worldwide have chosen the brand with the four rings, up 3.4 percent. "In light of extraordinary effects in China and the model phase-out for the first-generation Q7 in the United States, we are satisfied with our sales performance in November," says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. "The sustained high demand for Audi models in Europe and our good global order situation continue to provide momentum for the months ahead." Most recently, the brand's growth in Europe was driven particularly by the latest models: Sales of the Audi Q7, with the latest generation launched in summer, quadrupled to around 3,300 units in November.

The new Audi A8 moves upmarket and gains artificial intelligence

Audi is moving its largest sedan further up the luxury scale with the latest version of the A8. As Audi's flagship, the A8 naturally gets the best and newest technologies that the brand has to offer, including a range of mild-hybrid powertrains, a 48-volt electrical system, standard Quattro all-wheel drive, a lavish lounge-inspired interior, and automated driving systems. Two wheelbase lengths will be offered, the A8L getting a 5.1-inch stretch over the standard A8. The A8 also sets the style direction that the rest of Audi's lineup will emulate. While some of Audi's competitors will likely take umbrage at the claim that the A8 is "the first production automobile in the world to have been developed for highly automated driving," there are some new technologies for self-driving employed by Audi's flagship. At speeds of up to 37.3 miles per hour, the Audi AI traffic jam pilot takes control of starting, accelerating, steering and braking duties, allowing the driver to perform other tasks not related to driving... like watching the on-board TV, says Audi. Audi AI technology brings artificial intelligence to the A8. The AI system will presumably learn the driver's habits, likes, dislikes, and regular routes, and will make recommendations based on all that data. The Audi AI remote parking pilot and the Audi AI remote garage pilot perform exactly what you think based on their names, and the driver doesn't have to be in the car to make them work using a smartphone app. The 48-volt electrical system also exerts control over the A8's suspension. Not only can the system raise and lower each of the car's four wheels independently, it can position the A8 in a way to improve safety in an accident. Four-wheel steering with a variable ratio up front should make the big sedan stable at high speed and maneuverable at low speeds. Five engines will eventually be available in Audi's home market of Germany, and we'd assume some of those will come Stateside as well. Two 3.0-liter V6 engines – one gas and one diesel – will be optional at production time. The gas version puts out 340 horsepower. A gasoline-fed V8 will follow shortly thereafter with 460 horsepower, and a range-topping W12 will eventually be available with 585 horses. A belt alternator starter system is standard across the line. Later, an A8 L e-tron Quattro plug-in hybrid will hit the road with 449 total horsepower, 31.1 miles of electric range and a cool inductive wireless charging system.

Audi Prologue concept goes for A9, we give it a ten

If you've been waiting for Audi to roll out a new design language, you need wait no longer as Ingolstadt is displaying just that at the Los Angeles Auto Show this year with the Prologue concept you see here.
Penned by Audi's new design chief Marc Lichte, the Prologue is earmarked to introduce a shift (if not quite a complete change) in design direction for the German automaker. The trapezoidal grille sits wider and lower than on existing models, with the wedge-shaped laser headlights positioned higher above new air intakes with blade elements. The profile rests balanced across its wheelbase to visually emphasize the all-wheel drive that is part of Audi's DNA, with flared arches inspired by the legendary Ur-Quattro. The rear section is inspired by yachts, angled forward to suggest motion, with a narrow strip of LED taillights, full-width diffuser element and twin trapezoidal exhaust tips.
Inside it's all light and surgically clean, with a horizontal dashboard integrating four touchscreen displays running its full width. The system even allows the passenger to select the route for the navigation system and swipe it on over to the driver's display. The headrests on the rear seats and the "sound spoiler" on the rear shelf deploy only when needed, unobstructing the rear view when not.