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European RS6 Avant ad features diesel-hybrid R18 racecar

We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?
The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!
Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.

Audi's lunar rover is nearly ready for the moon

Last year, Audi announced it was working on a lunar rover with a group called the Part-Time Scientists. Now the company says the design of its Lunar Quattro is complete, and all that's left is final testing before it's ready to head for the moon. Since Audi and its 16 engineers became involved with the project, the rover has actually increased in size, as have its tires. The company says this is for added stability. Despite the added size, the rover is now lighter, bringing it down from 38 to 30 kilograms (what we'd call 66 pounds). Otherwise, the rover is generally the same as it was last year. All four wheels are still powered by electricity, so Audi touts it as being both a Quattro and an E-tron vehicle. Cute. The rover will undergo final testing in the Middle East where it will run through simulations of the mission. For those unfamiliar, the mission parameters were set by Google for the Google Lunar XPRIZE. The prize is worth $30 million and will go to the first team to land a privately funded lander and rover on the moon, drive the rover 500 meters, and send back photos. If the mission is successful, we should get some great 3D and 360-degree shots of the lunar rover left behind by the Apollo 17 mission in 1972, since the proposed landing site is nearby. The Part-Time Scientists team that Audi partnered with has also booked a launch for its ALINA lunar lander, which will carry a pair of the Lunar Quattro rovers to the moon's surface. The launch was scheduled with Spaceflight Industries and is set for the end of 2017. Spaceflight Industries has managed 11 rocket launches with different companies and rockets between 2013 and 2015, and will also launch a probe from Israeli XPRIZE competitor SpaceIL sometime next year on a SpaceX Falcon 9 rocket. Related Video:

The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.