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Delphi plans automated-driving journey across the United States

Delphi is attempting to become the first company to pilot an automated car across the United States. The global automotive supplier will start a cross-country journey from a location near the Golden Gate Bridge in San Francisco starting on Sunday, March 22, and cover approximately 3,500 miles on a trip to New York, where it will arrive sometime during the New York Auto Show. Along the way, Delphi engineers will gather data on how the car, an Audi SQ5, performs in a variety of road and weather conditions that the company says could only be tested in a real-world environment. "Delphi had great success testing its car in California and on the streets of Las Vegas," said Jeff Owens, the company's chief technology officer. "Now it's time to put our vehicle to the ultimate test by broadening the range of driving conditions." A formal announcement is expected tomorrow during the SXSW festival in Austin, TX. The company recently demonstrated many of its advanced-safety and automated driving technologies during CES, driving in Las Vegas. The cross-country trip will include tests on its radar, vision and advanced-drive assistance systems, certain vehicle-to-vehicle and vehicle-to-infrastructure communications, and intelligent software, which includes automated highway pilot with lane-change technology, automated urban pilot and automated parking functions. Though a driver will be behind the wheel throughout the journey, Delphi says its active safety technologies can make complex decisions, like stopping and proceeding at four-way stops, timing highway merges and calculating safe maneuvers around bicyclists. While California has certain motor-vehicle laws that help regulate autonomous vehicles, it was unclear whether Delphi needs special arrangements or permission from other states to conduct automated-vehicle testing elsewhere – or if those concerns might be negated by an active driver. Earlier this year, Audi turned heads at CES by driving an A7 from San Francisco to Las Vegas in a similar display of automated-driving technology. Related video: Image Credit: Delphi CES Audi Technology Emerging Technologies Autonomous Vehicles

Audi-only rental car company expands

With the lines and occasional hassle, getting a rental car after a long flight can be daunting, even if you already have a reservation. Now, a company called Silvercar is trying to inject some luxury and modern, high-tech features into the process to make it less of a chore. The business recently expanded to O'Hare International Airport to offer visitors to Chicago a fleet exclusively comprised of silver Audi A4s. Silvercar is based in Austin, TX, and is being run by Luke Schneider, a former chief technology officer at ZipCar. He told Crain's Chicago Business that the rental industry "hasn't innovated in 30 to 40 years." Silvercar's big innovation is in the booking process. Like ordering practically anything today, it's all done through a smartphone app. Customers then scan a QR code on the Audi's windshield to get going. At the end of the rental, the bill is emailed to you. Prices start around $59 a day on weekends and $89 during the week, according to Crain's. Because they're all A4s with GPS and Wi-Fi, everyone gets the same car. In the world of ridesharing companies like Uber and Lyft, rental cars might seem passe, but according to Crain's, the rental market at O'Hare alone amounts to over $300 million a year. Silvercar's location there isn't at the actual airport, though. Instead, a shuttle picks up customers to take them to the company's site nearby. The business is working on a national rollout to 10 airports by the end of June, including major locations like LAX and Denver. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

'Worldwide, every third Audi will be an SUV by 2020'

Automotive News Europe reports the new Audi manufacturing facility in San Jose Chiapa, Mexico will increase the automaker's production capacity for the Q5 SUV by 150,000 units per year. While the plant will supply every market with the exception of China, most of the production is slated to head to the US.
While speaking with ANE, Audi CEO Rupert Stradler said, "Worldwide, every third Audi will be an SUV by 2020." So far this year, 40 percent of Audi vehicles sold in the US have been light trucks, with the company's sales in that segment jumping by 53 percent. By comparison, Audi passenger car sales have increased by just one percent.
The first Q5 vehicles from the San Hose Chiapa plant will show up on dealer lots in 2016. Audi of America recently received a larger 9,000-unit allocation of Q5 models after seeing sales increase 36 percent through April compared to the same period in 2012.