2014 Audi R8 Base Coupe 2-door 4.2l on 2040-cars

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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Electric 1960 Auto Union 1000S has vintage looks, modern power

If you want to buy a classic car but somehow feel a twinge of guilt about the old engine polluting too much, then it's worth taking a look at this 1960 Auto Union 1000S on eBay Motors. The owner removed the original three-cylinder, two-stroke and installed a fully electric powertrain. In place of the internal combustion engine, there's an Azure Dynamics three-phase AC24 motor to spin the front wheels, and it even has regenerative braking. Lithium-ion batteries replace the rear seat and extend into the trunk to supply 21.5 kWh of energy storage. The seller claims the Auto Union weighs 2,400 pounds, so the powertrain might be rather lively in such a light car. From the outside, this Auto Union is immaculate. The owner's body-off restoration includes powder coating the chassis and suspension and repainting the exterior in Ascot Grey with the white roof. The color scheme looks perfect on cars of this era. The interior now has a digital instrument cluster in the center of the dash. We could see this change upsetting some purists because of the clash between original and modern. However, the reupholstered fabric seats look amazing. The owner has covered 15,000 miles since the restoration, so any powertrain bugs have been worked out in that time. As of this writing, the bidding is at $15,100 with 28 bids and the reserve is not yet met. The auction ends Sunday, April 10. While the seller provides great photos with the sale, you can see the EV in motion below in a video Audi created about it in 2014.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.