2012 Audi R8 Base Coupe 2-door 5.2l on 2040-cars

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2017 Audi R8 Spyder spotted completely uncamouflaged

We've seen the 2017 Audi R8 Spyder running the 'Ring a while back, and we've also seen a leaked planning document that seems to confirm the R8 Spyder is actually coming (as if seeing a prototype wasn't enough). Here's further unofficial confirmation: a completely uncovered, arrestingly yellow example of the breed. Unless it's been the subject of a clever badge-swap, this is a V10 model (as are all R8s at the moment), although rumors, leaked product roadmaps, and common sense point to a downsized engine offering in the near future. We think it'll be a V6, based on the fact that the R8 technical lead Roland Schala stated that a "V6 is a perfect engine for this car." Don't expect any drastic mechanical differences from the coupe, itself a close cousin of the Lamborghini Huracan. We thought the coupe was "murderously fast and sexy," while still being a tasteful, total driver's package; the Spyder should bring all that and some open air to the table. We should see the R8 Spyder's official reveal in a few months. Related Video:

Nokia Here Purchased by BMW, Audi, Daimler | Autoblog Minute

In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia?s Here mapping technology. Audi BMW Autoblog Minute Videos Original Video Nokia nokia here

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.