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Audi entices enthusiasts with manual option for the 2017 A4

When we first drove the 2016 Audi A4, newly redesigned although cosmetically very similar to its predecessor, much was improved but there was no hint of a manual transmission option. For the 2016 model year, you could have any gearbox you wanted as long as it was a seven-speed dual-clutch automatic. For some reason, despite low take rates for manual gearboxes across the board, Audi is stepping up for enthusiasts and offering a six-speed manual. Equally auspicious is the fact that this manual won't be resigned to some non-enthusiast variant, like the front-wheel drive model. The six-speed will be exclusively offered in the Quattro all-wheel drive version with the 252-horsepower version of the 2.0-liter TFSI engine, rather than the 190-hp Ultra variant which utilizes the Miller cycle and is more fuel-economy oriented. There's also an available Sport Plus package that's exclusive to the manual model that adds some previously S4-exclusive bits to the mix, which is further catnip to Audi gearheads. Those S4-derived parts are dynamic steering and sport adaptive suspension, which drops the ride height a bit, too. The rest of the Sport Plus package includes a sporty flat-bottomed steering wheel, 18-inch split-spoke wheels, available Daytona Grey paint, sport seats, and some brushed aluminum interior trim. Best of all, the manual is a no-cost option, and so prices for each trim are the same across the line. In the entry-level Premium trim, the 2017 A4 manual will start at $40,350 and goes on sale this fall. Related Video: Featured Gallery 2017 Audi A4: First Drive View 33 Photos Audi Performance Sedan quattro

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi RS6 Avant and Mercedes-AMG E63 S drag race for Top Gear

Sometimes the kids are late for school, and you need a wagon to get them there in a hurry. In its latest drag race, Top Gear finds out which is the quicker high-performance family hauler: the Audi RS6 Avant or the Mercedes-AMG E63 S. The specs suggest this race should be quite close at the finish line. The RS6 has a 4.0-liter twin-turbo V8 with 552 horsepower, but the E63 S is a little more powerful with 577 hp from a 5.5-liter twin-turbo V8. However, the Audi has a traction advantage from the all-wheel drive system, whereas the Mercedes only spins its rear wheels. Pick your favorite, and then watch the video to see if the similar numbers translate to a photo finish in the real world. Related Video: