2010 Audi R8 6 Speed on 2040-cars

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Audi billboard tracks pedestrians like prison escapees

Audi's adaptive Matrix LED headlights can actively dim and direct light around the road to make driving safer at night. Unfortunately, the tech runs afoul of Department of Transportation rules, so it isn't currently available in the United States. For an idea of what you're missing, a marketing stunt for the new A4 in Belgium is illuminating the night and making pedestrians in the intersection more visible, and safer. The only problem is, it also makes them look like fugitives making an escape. From a giant billboard near the Brussels Central Station, the LEDs from a massive Audi A4 can light up whole intersection. Whenever a pedestrian or cyclist enters the area at night, they are tracked the whole way in a radiant pillar of blue luminescence. Based on this clip, the lights look bright enough to temporarily blind some passersby. Despite the unintended consequences, the stunt is still a very visible demonstration of Audi's headlight technology. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.

Control your Audi with your Apple TV, if you want to

Not to dash your hopes right up top, but this isn't a way to remotely drive an R8 from the comfort of your living room, or even summon it from the garage. Also, you'll need the new fourth-generation Apple TV (and a real TV hooked up to it) as well as a 2017 A4 or Q7. What Audi is offering is basically a version of the Audi MMI connect app distilled for the streaming media box. Things you can do include locking and unlocking the car, setting it to heat up or cool down before you hop in, and viewing the status of the car. (No screenshot was available from Audi, so you're looking at the iPhone version of the app up top. Just imagine it larger and more horizontal.) Who's it for? People who have the latest Apple TV, a new Audi, and would rather control the latter with the former on a big screen than a smartphone. In other words, we're not sure. We do wager that there's a decent amount of overlap between Audi drivers and tech early adopters, so someone will get excited by this. And since the new Apple TV is based on iOS, it probably wasn't too tough to port the iPhone version of the app over. Like a lot of what we're seeing at CES this week, this is likely a small step in the direction of increasing connectivity between all of the digital stuff in our lives and our cars. We'll get more excited when the family flatscreen turns into a live window of what your car is looking at. But also terrified.