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Will Audi's e-tron SUV's range match the Tesla Model X?

Tesla may soon get some competition from across the Pond when it comes to battery-electric SUV supremacy. Volkswagen's Audi division is preparing an SUV sized between its Q5 and Q7. And the company is suggesting that the model's single-charge range may challenge that of the Model X. Audi's battery-electric SUV, which was first shown off in a concept version at the Frankfort Auto Show in 2015, may start sales as soon as next year. More importantly, the model could have a single-charge range of more than 300 miles, UK's Autocar says, citing an interview with Audi executive Dietmar Voggenreiter. Granted, that estimate is likely for Europe's more generous NEDC cycle, which would put the range at closer to 250 miles by US Environmental Protection Agency (EPA) standards. Still, 250 miles would beat the 200-mile range of the base-model Tesla Model X and would be in spitting distance of the 100D model's 295 miles. What that means for US customers - price, on-sale date, and range - is unclear. Audi spokesperson Amelia Fine-Morrison, in an e-mail to Autoblog, said it was "too soon to confirm the details," and that the automaker would disclose more information closer to the official launch date. Still, Audi has said it looks to have as much of 25 percent of its global offerings be electrified by 2025, so this will likely be a big step towards that goal. Then there's the question of how big the domestic market will be (not to mention how much the Audi SUV EV will cost). During the three months ended Dec. 31, 2016, Tesla delivered a quarterly-record 9,500 Model X vehicles, so there will obviously be high-end demand for an electric SUV from an established brand like Audi. Related Video:

2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.

Audi passes BMW as top luxury brand in India

By the end of this decade, India is expected to be one of the top three car markets in the world, but automakers are already starting to duke it out for sales. In terms of premium brands, Automotive News says that Audi has jumped out to an early lead for sales in the country due in large part to the recent introduction of the Audi Q3 (shown above).
In 2012, Audi's sales increased 43 percent, rising to 9,350 units and outselling BMW (8,686) and Mercedes-Benz (7,015), both of which experienced a drop in sales last year of 9.5 percent and 5.4 percent, respectively. While none of these sales figures are particularly significant on a global scale, the article says that the market for premium cars in India is expected to quadruple by 2020 up to around 120,000 units. AN attributes Audi's lead to its offering of new SUVs while its rivals have been focusing on small hatchbacks.