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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Car Club USA: Waterfest

Car Club USA travels back to Englishtown Raceway Park for Waterfest, a celebration of water-cooled Audi and Volkswagen cars. We catch up with a pair of VW autocross contestants racing for top prize, and a young Audi owner hoping to win best in show for the Garden State Euros car club. "It's massive," explained Garden State Euro's Ryan Topken. "You have tons of vendors, tons of events going on. There's the show. There's the drag strip. There's autocross." "It's pretty much like a frat party for Volkswagens," added fellow club member Carlin Belkowski. Will the guys from Garden State Euros head home with any hardware? Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.

Audi Recalling Nearly 102,000 Cars To Fix Air Bags

Audi is recalling nearly 102,000 luxury cars in the U.S. because the front air bags may not inflate in a crash. The recall covers certain A4 and S4 cars from the 2013 through 2015 model years, plus the 2013 through 2015 Audi allroad. Audi says that it is part of a wider global recall that the company announced last week covering about 850,000 vehicles from the 2013 to 2015 model years. Dealers will update an improperly programmed air bag control module to fix the problem sometime this month. Audi said that in rare cases the air bags may not inflate in a secondary impact. That can increase the risk of injury. No crashes or injuries have been reported in the U.S. or Europe, an Audi spokesman said. But the company is checking a small number of cases in Europe to see if they are linked to air bag programming. The company said in documents posted by U.S. safety regulators that the problem was discovered in tests done in August. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Audi airbag