12 Suzuka Grey (audi Exclusive) R-8 Gt 5.2l V10 *carbon Fiber Blades & Interior on 2040-cars

Auto blog

Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Audi considers a rugged SUV — maybe on the Scout platform

Audi engineers are formulating plans to possibly build a “super saloon” luxury off-roader SUV in 2027, It would compete in a segment that now includes the Land Rover Defender and Mercedes-Benz G-Class, according to a report in BritainÂ’s Autocar. According to Audi designer Marc Lichte, quoted in the story, the platform for the new model could be borrowed from the Volkswagen GroupÂ’s recently announced sister brand, Scout Motors, which is currently developing electric-powered concepts and prototypes. While Audi has developed a PPE (Premium Platform Electric) architecture for its base EV lineup, that would be replaced in the planned model with ScoutÂ’s ladder chassis to provide the steep departure angles and ground clearance needed to negotiate tough terrain, as well as with the latest generation of AudiÂ’s Quattro four-wheel-drive technology, Autocar reports. Audi is well into development of its Activesphere project, an enticing design blend of coupe and hatchback. The Activesphere uses PPE, co-developed by Audi and Porsche, and will appear in a production Audi product by the end of this year. Audi says. Beyond that, “I think there is space" for a rugged SUV in AudiÂ’s passenger car lineup,  Lichte said. “There is potential because there are only two premium players” in this particular segment" (Mercedes-Benz and Land Rover) “and I think there is a space for a third one.” The upscale Defender was by far Land RoverÂ’s best-selling car last year, with 66,805 sold, and the G-Class set a new sales record the previous year with 41,174 moved worldwide. Audi obviously would like to capitalize on this popularity of the rugged 4x4 segment. The proposed competitor, said Lichte, “will not look like a G-Class and it will not look like a Defender, I can promise you. It will be something else."

Recharge Wrap-up: BMW i3 carshare, Audi e-gas plant

Elix Wireless has announced its E10K Wireless Charging System. The system is designed for harsh conditions, delivers up to 10 kilowatts and features automatic detection and removal of foreign objects. Its low frequency makes it safe to operate near oil and gas, and in other hazardous environments. The system can charge personal vehicles, as well as electric buses, trucks, mining equipment and heavy duty machinery. Elix has "created an entirely new technology that meets customer demand for fast, safe and reliable charging," says, CEO David Smith. The E10K system uses Elix's Magneto-Dynamic Coupling technology, with rotating permanent magnets in the transmitter and receiver. Read more at Green Car Congress, or in the press release from Elix Wireless. FreeWire Technologies and Siemens are working together on a pilot program for the Mobi Charger. The mobile charging station, which uses second-life EV batteries to charge electric vehicles, will be deployed for a trial at LinkedIn's campus in Mountain View, CA. The Mobi is more flexible than stationary chargers in that it brings the charging to the car, regardless of where it is parked, rather than having to park the EV in a specific spot. It can charge up to five cars per day without putting stress on the grid during peak hours. Read more from Siemens. Audi's e-gas plant in Werlte, Germany helps stabilize the power grid. The plant, which produces synthetic methane using CO2, water and electricity, is able to draw six megawatts of power within five minutes, allowing it to become certified in the electricity balancing market. This helps the grid adapt to the larger load fluctuations that go hand-in-hand with generating renewable energy. It also allows the plant to achieve higher operating times and produce more e-gas each year. Read more in the press release from Audi. The BMW i3 is now available through the DriveNow carsharing service in Germany. DriveNow, which is a joint venture between BMW and car rental company Sixt, has put 100 i3s into service in Berlin, Hamburg and Munich. BMW also says that it supports a shift away from private car ownership in order to improve urban living and mobility, and sees electric carsharing as an important part of that. "We are witnessing the changes our customers and society as a whole are making and we are taking them on board," says BMW's Dr. Bernhard Blattel.