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Porsche accused of using steering inputs to cheat on emissions tests

Last week, the German transport authority KBA announced it was investigating Porsche and Audi for cheating on emissions tests. Wirtschaftswoche, a German economic publication, says the KBA's investigation focuses on a system that uses steering inputs to determine whether or not the car is being tested. While Audi has recalled 24,000 models, Automotive News reports that currently Porsche denies any wrongdoing. According to KBA, if the affected cars measured a steering input of 15 degrees or more, they would emit excess nitrogen oxide emissions. It's important to note that this is different than Volkswagen diesel CO2 emissions. The cars broke European strict emissions standards, so it's unclear what impact this has on cars in the US. Audi has recalled the A7 and A8, though it's unclear which Porsche models the KBA is investigating. Fifteen degrees is a small amount of steering input. The wheel can move that much just to move around a pothole or bump in the road. Essentially, if you're driving, you're moving the wheel at least 15 degrees in one direction or the other. If these allegations turn out to be true, it's going to be another blow to Volkswagen, Audi, and Porsche. While public trust in Volkswagen is supremely low, for the most part, Porsche's image has remained fairly clean. NOx emissions don't have as big of a long-term effect as CO2, though they're still bad for humans. Related Video: News Source: Wirtschaftswoche, Automotive News Government/Legal Green Recalls Audi Porsche Emissions

Audi Q7 plug-in hybrid spied, Porsche powertrain possible

It's no secret that a new Audi Q7 is on the way. The replacement for the aging, three-row luxury CUV has already been spotted once, in December of 2013. Now, though, we have images of the second-generation model lapping Germany's Nürburgring Nordschleife, and it just happens to be showing a feature we reported on at the end of July - a plug-in-hybrid powertrain.
Given away by its high-voltage stickers on the window and a spare door to hide the charger - note how both the driver and passenger sides sport an access point - our spies snapped a series of photos, and put forth the compelling idea that the new Q7 would use the PHV system from the Porsche Cayenne S E-Hybrid.
If that's the case, that should mean at least 320 horsepower from a 3.0-liter, supercharged V6, while an electric motor chips in a further 95 ponies for a total system output of 416 hp.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.