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Audi considering turbo option for longer, wider Hurac?n-based R8

The debut of the Lamborghini Huracán was (and remains) big news in and of itself, but equally as exciting is the imminent arrival of the Audi R8, which the Huracán presages. While the two will share a common architecture, don't expect that new R8 will simply be a cheaper version of the Huracán (like the current one arguably is to the Gallardo).
For one, the next R8 will be larger than the Huracán. According to emerging intelligence, Audi will make its sports car both longer and wider than the Lamborghini version. It'll also share the new Lambo's innovative carbon-fiber structure that will replace both the firewall and central tunnel. But to power it all, Audi will get more creative.
The next R8 will, like the current model and like the Huracán, offer a V10 engine at the top of the range. It will also offer the same 4.2-liter V8 as the outgoing model. But that won't be the end of the matter. Word has it that Audi is also working on a smaller, turbocharged engine to offer in certain markets that mandate smaller-capacity engines.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Next-gen Audi S7 looking hot in Southern Europe

Development on the next-gen Audi S7 is in full swing. The handsome hatchback is still popular, even if it is starting to show its age, so we have high hopes for the new model. We have some new spy photos of the car performing hot-weather testing in Southern Europe. We don't have many details or a firm release date, but there are a few things we can pull from these pics. The new model looks like it will retain the same general shape as the current one. That's a good thing, as the A7 is one of the best looking vehicles on the market. The long and flowing roof, frameless doors, and long wheelbase all look to be present. There are hints of the Audi R8 from the A-pillar forward while the large grille looks exactly like the on new Audi A8. Many of these design elements are straight off of the Audi Prologue concept from a few years back. Like other Audi S models, the S7 has a wide bumper with large intakes at the bottom corners. A chin spoiler appears to channel air down under the car. Around the side, we can see big wheels and brakes. There are side skirts along the bottom. Out back, it has the requisite quad exhaust tip, a dead giveaway that this is an S model. Lighting both front and rear appears to be LED. What rests under the hood is arguably the car's biggest mystery. We can count on Quattro all-wheel drive and an eight-speed automatic, but we don't know if it will have a turbocharged V6 or V8 under the hood. At this point, both seem equally likely. Horsepower and torque should both be in the mid-400 range while 0-60 mph times should be around 4.5 seconds. Look for more news this fall. Related Video: Featured Gallery Audi S7 Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Audi Luxury audi s7