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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi H-Tron Concept is a familiar face now with hydrogen power

Audi shows its green side at the 2016 Detroit Auto Show with the H-Tron Concept, a hydrogen-fueled version of the recent E-Tron Quattro concept. The new fuel-cell powertrain gives the futuristic crossover an estimated range of 372.8 miles on the European cycle, and the company claims that the solar panel that spans the roof could let drivers recoup 621 miles of range each year from the sun's rays. The H-Tron's powertrain benefits from both the fuel cell and a lithium-ion battery for an extra boost. The hydrogen system alone can produce 148 horsepower, and three tanks under the passenger compartment carry the fuel. The battery can also provide enough energy for an extra 134 hp for short periods. Its combined torque rating of 406 pound-feet is impressive. The Audi puts the power down through electric motors at the front and rear axle to allow for an electrified version of Quattro all-wheel drive, and the automaker claims the concept could accelerate to 62 miles per hour in less than 7 seconds. Other than the new coat of eye-catching yellow paint for Detroit, the H-Tron looks largely the same as the E-Tron Quattro, and both of them also ride on the Volkswagen Group's second-generation modular longitudinal platform. The most notable tweaks to the outside are the smoother hood and larger openings in the lower fascia of the latest concept. The two vehicles are also twins on the inside, and they both feature cabins with Audi's latest virtual cockpit with OLED screens. Zero emissions: the Audi h-tron quattro concept Audi h-tron quattro concept High range, swift refueling, sporty road performance: The Audi h-tron quattro concept car can boast all these virtues. It combines a highly efficient fuel cell achieving an output of up to 110 kW with a powerful battery that can provide a temporary boost of 100 kW. The car can be fully refueled with hydrogen in around four minutes, and is then ready to drive for up to 600 kilometers (372.8 mi). In another major step, Audi will go into production with its new technologies for piloted driving and parking in 2017 along with the next generation of the A8 luxury sedan. The technology study already provides a glimpse of things to come. The Audi h-tron quattro concept is another milestone along the path towards future mobility.

Jon Olsson's 1,000-hp Audi RS6 Avant stolen at gunpoint, burned

Swedish professional freeskier Jon Olsson loves some insanely modified vehicles, like his Rebellion R2K, but tragedy recently struck for one of his crazier former rides. The custom Audi RS6 Avant was a wild wagon with DTM-inspired bodywork and an engine tuned to a claimed 1,000 horsepower. Unfortunately, the machine was stolen in a brazen armed robbery. Making matters even worse, the crooks torched the car at the end of their joyride. Olsson drove the tuned RS6 in this year's Gumball 3000, and later sold it to a dealer in the Netherlands, according to Auto Evolution. Recently, the wagon was taking part in a photo shoot in Amsterdam. That's when two armed men showed up to steal the Audi. Somehow in the chaos, the robbers' van caught fire, and they got away with the RS6. The criminals weren't too clever, though, because they didn't think to grab the key from the owner's pocket, Car Throttle reported. That would have made the Audi much more difficult to start again, if they shut if off. Although, that apparently never became a problem. The crooks sped off and eventually dumped the car before police were ever able to get them. In a final act of destruction, the thieves also incinerated the one-of-a-kind RS6. An investigation is ongoing. Olsson's Instagram post below shows how little is left of this once incredibly cool wagon. "But now I am more motivated than ever to follow this build up with something just as good," Olsson wrote on his website. Poor poor #RS6DTM Such a sad sight! ??? Who would do such a thing! #hurtsmyheart A photo posted by Jonolsson1 (@jonolsson1) on Oct 15, 2015 at 8:03am PDT Related Video: