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2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.

Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.

Junkyard Gem: 1987 Audi 5000

The third-generation Audi 100 introduced for the 1983 model year was sold as the Audi 5000 in the United States. Sales of this high-end German sedan went pretty well ... until 60 Minutes ran a piece called "Out of Control" in late 1986, convincing many viewers that the 5000 was murderously defective. Yes, it was the original Unintended Acceleration debacle, decades before the one that cost Toyota big yen, and it slaughtered American Audi sales. Today's Junkyard Gem had the misfortune to be sitting in an Audi showroom while the echoes of the argle-bargle over the 5000 controversy still reverberated, its price dropping while potential buyers headed into the arms of nearby Mercedes-Benz and BMW dealers. Still, someone bought this car, which would have been a great Colorado winter machine with its 5-speed and Quattro all-wheel-drive system, and it ended up racking up more miles than 98 percent of cars sold in 1987. The presence of an ignition key in a junkyard car usually indicates that it was a trade-in or insurance total. A high-mile, 29-year-old Audi isn't worth much at auction, so this one ended up here. All the automatic-equipped 5000s got scary warning stickers on the shifters, among other recall-mandated changes, and Audi ended up using the European-market 100 name on these cars starting in the 1989 model year . Related Video: Featured Gallery Junked 1987 Audi 5000 Quattro View 18 Photos Auto News Audi unintended acceleration