Daytona Gray Pearl Effect Auto Awd Prestige S-line Plus Pkg Loaded With Options on 2040-cars

Auto blog

Audi reveals revised RS5 DTM for 2014

There existed an era in German touring car racing between when the DTM series was revived in 2000 and when BMW rejoined in 2012. During that twelve-season span, the wins were pretty evenly divided between Audi and Mercedes-Benz, the only two manufacturers who took part. Audi won six drivers' titles in that time and Mercedes won six (although Benz won considerably more constructors' titles).
Now that BMW is back in the race, though, it's an entirely different game. BMW has won the lion's share of the races in the past two seasons, taking both titles in 2012 and the constructors' title last season. The winning driver last season, though, was driving the RS5, making Audi the only one that really stands a chance of putting up a fight against BMW. It undoubtedly hopes to extend that challenge in the coming season, and this is the car with which it aims to do so.
Taking on the Mercedes-AMG C-Class Coupe DTM and the new BMW M4 DTM will be the revised RS5 DTM you see here. Bearing a stronger resemblance to the road-going RS5 you can buy, Audi's new DTM challenger benefits from a revised aero package with more streamlined side mirrors, closed rear wheel arches and reprofiled side sills. The V8 engine carries over (much as it did from the previous A4 DTM and A5 DTM) with 456 horsepower driving the rear wheels through a six-speed sequential gearbox.

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

2016 Audi TTS Roadster opens up for all to see

The five-door Sportback concept may be garnering the lion's share of attention as far as the TT goes, but that's just for show. The more tangible news from Audi's stylish sports car range at the
this year is the Roadster.
Like its predecessors, the new Audi TT Roadster ditches the coupe's fixed roof and rear seats in favor of an open two-seat cockpit with a traditional folding fabric enclosure that's quieter and lighter than the previous TT's mechanism.