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2017 Audi A5 First Drive

It might not look it, but behind the 2017 Audi A5's evolutionary styling update there's a new platform and a host of mechanical and technological upgrades that make it the most advanced offering in its class. We got to sample the new A5 on the windy roads outside of Porto, Portugal, which gave us an in-depth look at the car underneath the unremarkable exterior. The A5 may no longer be the haute couture choice in this segment Í­– that title goes to the Mercedes-Benz C-Class Coupe – but there isn't a bad line on the new car, and it's more creased and toned than before. Given the bulging hood and chunky C-pillar, we'd say its gym membership is paying off. This might look more like a mid-cycle update, but what's underneath is new: a scalable architecture known internally at VW Group as MLB Evo, an optional seven-speed dual-clutch gearbox, and the third-generation EA888 2.0-liter, four-cylinder turbocharged gasoline engine. This engine debuted in the A6 and is rated at 252 horsepower and 273 pound-feet of torque. That's a healthy 32 hp and 15 lb-ft more than the 2016 A5's 2.0-liter offered, and it showed on our spirited drive through Portugal's grape-growing region. A handful of A5s will leave the factory with six-speed manuals, but most buyers will find a new seven-speed dual-clutch transmission in place of last year's eight-speed conventional automatic. Audi worked hard to improve initial throttle response to eliminate the clunkiness endemic to torque-converter-free transmissions. In urban slogging, the gearbox does a very convincing impression of a traditional automatic. In sport mode, the transmission livens up and delivers the rapid-fire shifts we expect from this type of gearbox. We did not have the opportunity to sample the stick. Our test car had Audi's Euro-spec version of this engine, which utilizes both direct and port fuel injection. American models will forgo the latter. Brisk acceleration is matched by a subtle growl piped in from under the hood at higher rpm – about the only noise you'll hear. The A5 is astonishingly quiet. In fact, it was that quietness that encouraged us to leave the coupe in the Drive Select's comfort setting for much of our drive. Drive Select tweaks the car's steering, throttle response, and, on cars so equipped, the optional adaptive suspension. Truth be told, Comfort rides a little too plush and Dynamic a little too firm.

2014 Audi A3 Cabriolet cleans up the Messe [w/video]

If we're being honest, the outgoing Audi A3 Cabriolet never really flicked our Bic. That was just fine, of course, because Audi never brought it to North America. This new model, however, might have a different future.
And while Audi has yet to officially decide on this car's North American future, this Frankfurt Motor Show debut clearly has a better sense of proportion and aggression to it, and we're excited about its powertrain solutions, too. For the European market, Audi is promising TFSI gasoline engines in either 1.4- or 1.8-liters, along with a 2.0-liter TDI diesel, all being available in front- and all-wheel drive. Audi has also confirmed its first-ever S3 Quattro Cabriolet, which figures to combine a quick 18-second top drop and its hard-hatted sibling's even quicker 296-hp 2.0-liter turbo.
Even though Audi has been better about bringing its high-performance models to North America and has a new emphasis on growing its A3 business in our territories (including a US-minded sedan bodystyle), we would still be a bit surprised to see an S3 Cabriolet popping its entry-level top in dealers in a couple years' time. Having said that, we do think this A3 Cabriolet is almost a lock. Be sure to take a good, long look at our gallery, video and the official press release below.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.