2019 Audi Q5 on 2040-cars

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Audi + Airbnb: What it's like to live in a car commercial

Miles from civilization, in a lonely stretch of Death Valley, lies an unlikely sight: a sleek contemporary home – all glass, concrete, and metal – and a pair of equally modern 2017 Audi R8 V10 Plus coupes. You might have seen the combo in a TV commercial that ran during the Emmys, a spot that had us asking an obvious question: What are these objects doing together, smack in the middle of nowhere? Audi partnered with Airbnb to offer the home and the cars to seven guests. Somehow, we became lucky number eight. The spot, entitled "Desolation," promotes the carmaker's flagship alongside what ended up being an extreme rental property. The idea to build the three-bedroom, 1,200-square-foot house came from Italian writer and author Fabrizio Rondolino, who was long smitten with American desert. The home was built in 2010 using prefabricated construction by San Francisco-based architecture firm nottoscale. It's a spare elevated structure, with floor-to-ceiling windows cinematically framing the sky. To set the four-wheeled mood, images of the R8 sit where family photos would go, and a laser-cut aluminum sign over the entrance announces it as the "Home of the R8." In acknowledgement of the remoteness, a satellite phone sits charged up with clearly printed dialing instructions. An Easter egg from the ad – two jars of Leadfoot Coffee – hides in plain sight on the kitchen counter. You can rent houses like this elsewhere on Airbnb, but here's where gearheads start paying attention: The two Audi supercars counter the architectural tranquility with a combined 1,220 horsepower and an opportunity to rip through the desert at obscene speeds (not to mention several other extras you don't get with a standard vacation rental; more on that later). Seven three-day/two-night stays were offered through an extremely limited Airbnb listing. The buzz surrounding the campaign was so strong that the place booked up in less than six seconds. For what you get, this was a steal. The per-night price of $610 – a reference to the V10's horsepower figure – wouldn't begin to cover the behind-the-scenes logistics needed to coordinate and execute this marketing exercise. I was the sole member of the media invited to experience the Audi Airbnb and got to spend a weekend in this desert playground to see what it was all about. My weekend began when an Audi rep met me and my family at Las Vegas International Airport following a quick flight from Burbank, California.

Audi, Google readying infotainment partnership announcement for CES?

The merging of our smart phones and automotive infotainment systems may be about to get an even bigger boost, if a report from Forbes is to be believed. The business publication is reporting that Google and Audi may announce a partnership at next week's Consumer Electronics Show in Las Vegas that would see Google's Android OS taking control of Audi's MMI infotainment system.
The move by Google would be a direct counter to Apple's iOS in the Car initiative, the marquee feature of which allows drivers to access the company's Siri digital assistant via a car's voice controls. According to Forbes, other iOS features that have found their way into cars include functions for iMessage, as well as audio and satellite navigation systems.
Audi and Google already enjoy a working relationship, with the tech company providing data services on many of the automaker's cars, as well as lending Google Maps to the MMI system. If this report turns out to be true, fans of Android could find Audis looking a lot more appealing.

Audi 3D-printed this tiny Type C racer, we want to drive it

See this little guy? No, not the one driving – that's Professor Hubert Waltl, Audi's head of production and Volkswagen's chief toolmaker. The thing he's driving, though, is a 1:2 scale replica of the 1936 Auto Union Type C. And it was 3D-printed entirely in house. Not in one piece, mind you. It's too big for that. But the Audi Toolmaking division employed metal printing technology to fabricate all the parts that went into this replica of one of the most dominant of the Silver Arrow grand prix racers of the pre-war era. It's essentially like the pedal car Audi rolled out nine years ago, or the E-Tron concept it showed us nearly five years ago. Only this one uses more advanced manufacturing techniques. Aside from making us want to drive it like nobody's business, the half-sized vehicle serves to showcase the advancements which Audi and the VW Group are making in manufacturing – particularly in the area of 3D printing. The German automaker presently has the technology to print laser-melted layers of metallic powder – either steel or aluminum – with grains measuring half the diameter of a human hair. The equipment can handle objects as large as 7.9 inches high by 9.5 inches wide – which, as small as this little car looks, is still a bit too large to simply print out in one piece. Audi Toolmaking prints "Auto Union Typ C" - Exact model of the "Silver Arrow" from a 3D printer - Audi Board of Management Member for Production Prof. Dr. Hubert Waltl: "This underscores our pioneering role in toolmaking." From powder to a component: With a 3D printer, Audi Toolmaking has produced a model of the historical Grand Prix sports car "Auto Union Typ C" from the year 1936. The company is now examining further possible applications of metal printers for the production of complex components. At the same time, Audi is creating important synergies with toolmaking in other parts of the Volkswagen Group. "We are pushing forward with new manufacturing technologies at Audi Toolmaking and at the Volkswagen Group," stated Prof. Dr. Hubert Waltl, Audi's Board of Management Member for Production and Head of Toolmaking at the Volkswagen Group. "Together with partners in the area of research, we are constantly exploring the boundaries of new processes. One of our goals is to apply metal printers in series production." The Volkswagen Group has a total of 14 toolmaking units in nine countries. Under the leadership of Prof. Dr.