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Audi AI: an important step forward in autonomy

Those who have visions of reading a book or watching a movie while sitting in traffic, as you might do on an airplane, are closer than ever to reaching their own version of automotive nirvana. We're still not there, but Audi's latest A8 brings us right up to the precipice of actual autonomy that you can program to self-park in your garage. Audi says its new A8 will be the first vehicle to deliver Level 3 autonomy. That means the driver can take his or her hands off the steering wheel and stop paying attention, at least when a specific set of circumstances are met. First, Audi's AI traffic jam pilot only works at speeds of up to 37.3 miles per hour. In other words, it's meant for those times where you're sitting in traffic. Audi believes that the first commercially available self-driving applications will be relied on for circumstances when a driver's time is better spent elsewhere, like when you're in bumper-to-bumper traffic on the freeway. Second, that freeway has to be a divided highway with a physical barrier from oncoming vehicles. A large swath of grass would work, as would a concrete wall. The new A8 uses radar, a front camera, ultrasonic sensors, and a laser scanner – the first in a production vehicle – to scan its surroundings. These various images are compiled by a central driver assistance controller that Audi calls zFAS. We'd have gone with Zaphod Beeblebrox, but nobody asked. Third, Audi needs the approval and cooperation of the various governments and authorities in which it sells the A8. "The statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system," says Audi. Where does that leave the US? Audi isn't yet sure, but discussions are apparently under way. We're not exactly holding our breath. If all of those key circumstances are met, Audi's artificial intelligence system can be activated using the AI button on the center console. Audi will accept all legal responsibility when the car is driving itself. Starting, steering, acceleration, and braking are all taken over by the car, and the driver is free to perform other tasks. Theoretically, at least, because nobody outside of Audi has actually given the AI tech a spin. "As soon as the system reaches its limits," says Audi, it will hand driving duties back off to the driver.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.