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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Finalists for 2014 Green Car of the Year announced

The list of finalists for the 2014 Green Car of the Year has been announced, and in a genuinely bizarre twist, there's only one hybrid and no electric vehicles among the five contestants, despite the arrival of cars like the BMW i3 and Tesla Model S. Taking the place of the EVs are a pair of diesels, repping a technology that last won a Green Car of the Year award in 2009, when the Audi A3 TDI took the title. No diesel was in the running for last year's award.
Naturally, both of the diesel finalists are fielded by the Germans - with BMW's 328d and Audi's A6 TDI getting the nod. In the case of the 3 Series, BMW installed a 2.0-liter, turbodiesel, capable of delivering 180 horsepower and 280 pound-feet of torque, while returning 45 miles per gallon on the highway. Audi and its larger, 3.0-liter, V6 turbodiesel produce quite a bit more grunt, with 240 hp and 428 lb-ft of grunt, but net a very impressive 38 mpg on the highway in the A6.
Finalists for this year's awards include two diesels, three gas-powered cars and a plug-in hybrid.

Audi SQ5 TDI Plus packs more potent punch

While the SQ5 that Audi offers in North America packs a supercharged 3.0-liter V6 burning gasoline, the version it sells back home is fueled by diesel. And now, with the Frankfurt Motor Show fast approaching, Ingolstadt is rolling out an even more potent version. The new Audi SQ5 TDI Plus upgrades on the existing version with 27 more horsepower and nearly 37 pound-feet more torque. The six-cylinder twin-turbo diesel engine now cranks out 340 hp and a mountainous 516 lb-ft. That's over a hundred torques more than even the V10 Plus version of the new R8. Burning that midnight oil will rocket the SQ5 TDI Plus to 62 from a standstill in 5.1 seconds and on to an electronically limited top speed of 155 miles per hour. All the while it will return the equivalent of 35.6 miles per gallon of diesel fuel. Compared to the gasoline version offered Stateside, the TDI Plus now produces nearly as much power but way more torque. Performance figures are now nearly identical, but the TDI Plus uses less of the (typically) cheaper fuel. The upgraded package also includes 21-inch five-spoke alloys, additional gloss black accents, restyling tailpipes, and revised interior trim. The launch of the SQ5 TDI Plus follows that of the S8 Plus performance sedan, which our sources tell us is likely – but as yet unconfirmed – to be offered in the United States. <p>Your browser does not support iframes.</p> Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft).