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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Audi A5 and S5 freshen up for 2017

UPDATE: A previous version of this story mischaracterized the 2017 S5's engine configuration. The article has been updated. Well, here's the new Audi A5 and S5. They look a lot like the old ones, but just a tiny bit better. In other words, the redesigned coupes received the same treatment as their four-door counterparts, the A4 and S4. While the German press materials mention both gas and diesel engines, we expect the A5 to carry on in the US with petrol power only. Like the current A5, a 2.0-liter, turbocharged four-cylinder will serve as the base engine, but will probably get a similar power bump as the A4 – Audi hasn't released official figures yet. The four-door had its base output bumped from 220 horsepower and 258 pound-feet of torque to 252 hp and 273 lb-ft of torque. The S5 is a more interesting proposition than the S4. Where the old S5's 3.0-liter, supercharged V6 produced 333 hp and 325 lb-ft of torque, the new, turbocharged, 3.0-liter six-cylinder pumps out 354 ponies, according to the global press materials. That figure, fans of the old 4.2-liter V8-powered S5 will note, is identical to the original S5 that came out for model-year 2008. Torque figures aren't available yet, but we'd bet on at least a small increase in torque. Still, the increase in power is good for a 4.7-second run to 62 miles per hour, a 0.2-second improvement over the current car's 0-60 time. Audi claims it will offer the A5 with both six-speed manuals and seven-speed dual-clutch transmissions, but we wouldn't be so sure about that stick here in the US. The only available gearbox on the A4 is a seven-speed S-Tronic – coupes are inherently more sporting than sedans, but we aren't sure that's justification for Audi to offer a manual-trans A5 here in the US. Audi only mentions an eight-speed automatic for the S5. So no, the German press materials aren't a good indicator of the US-market A5. What we can rely on, of course, are the official images. The original A5/S5 was a handsome car, but Audi's designers have done a swell job styling the 2017 model. It looks good, and is somehow even more refined than last year's car. Audi's new corporate grille works well on a coupe body, although the powerful creases in the hood might be a little too powerful. The tail is lovely, like a prettier A3. The bodies are better looking, but they're also lighter and more aerodynamic, too. The A5's coefficient of drag is down to a slippery 0.25, while Audi's engineers lipo'd 132 pounds of fat.