2005 Audi Allroad 2.7l Twin Turbo on 2040-cars

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2015 Audi TT's digital gauge cluster to spread throughout lineup

File this one under: "makes sense to us." According to Car and Driver, the slick new gauge cluster found in the 2015 Audi TT will expand to other models in the automaker's lineup. In the near term, expect the tech to make its way into the next R8 supercar (with a special performance display for that model), as well as the upcoming, all-new versions of the A4 sedan and Q7 crossover.
Audi's new customizable gauges first debuted at this year's CES - it uses a 12.3-inch TFT display, and, while similar to the systems found in the Cadillac CTS, XTS and Mercedes-Benz S-Class, this system has the ability to show full-screen, three-dimensional maps. We had a chance to check out the new display in-person at CES, and found it to be impressive, though we're curious to see how distracting it is while driving.
Car and Driver says the system is still undergoing small tweaks before Audi officially launches it in the TT later this year. From there, the display will be standard in the R8, but Audi is unsure about whether or not to offer it as a standalone option in the higher-volume A4 and Q7 models.

MTM Audi RS6 Clubsport might be overkill for grocery shopping

As automotive journalists, we're biologically wired to love station wagons. We really don't have a choice. And while we prefer brown, diesel-powered, manual-transmissioned long-roofs, we suppose a 750-horsepower Audi RS6 Avant would be just dandy. This is the MTM RS6 Clubsport, and as we mentioned, it's very powerful. That's thanks to a modified version of Audi's critically acclaimed 4.0-liter, twin-turbocharged V8. While 750 hp out of just 4.0 liters is impressive, 697 pound-feet of torque is an equally big accomplishment. And if that's not enough, MTM has managed to shave nearly 200 pounds of body fat from the big wagon. Needless to say, it's very, very fast. MTM has displayed a degree of aesthetic restraint, eschewing the gaudy body kit favored by some other tuners and simply opting for a questionable paint job. The 21-inch wheels look good, although with the smattering of rubber around them, we wouldn't bet on a comfortable ride. As for the cabin, well, MTM got a bit out of hand. It's very, very orange. The seats are essentially carbon-fiber shells lined with bits of orange, leather-wrapped padding here and there. Orange, quilted-leather in the door panels, center armrest and on cushions on the side of the center console – a nice touch we wish more automakers would add to their performance cars – contrasts nicely with the black plastics and carbon fiber found on the rest of the dash and center console. That said, we aren't crazy about space for passengers, thanks to the large cage that's there to boost structural stiffness. We have a full gallery of photos of the MTM RS6 Clubsport direct from Geneva. Trust us, you'll want to have a look at this one. Related Video:

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.