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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi inaugurates new R8 production line at Neckarsulm

Of all the factories which the Volkswagen Group operates around the world, the Audi plant in Neckarsulm may not be the very largest, but it is among the most diversified. That's where Audi builds versions of the A4, A5, A6, A8 and Q7 lines. It's also been home to the R8, but now the German automaker has moved supercar production to a new facility just a few miles down the road.
Back in August, Audi stopped production of the R8 at its main Neckarsulm site and moved it to the new Böllinger Höfe site in Heilbronn, restarting production just three weeks later. The new assembly line brings together various workshops that had been scattered about the Neckarsulm complex under one roof, and will surely make production of the next-generation R8 that much smoother.
The Böllinger Höfe facility is about a quarter the size of the main Neckarsulm plant, and will also house a small-scale production line - similar, we gather, to what Audi subsidiary Lamborghini recently built in Sant'Agata Bolognese - and a massive, state-of-the-art logistics center with capable of handling 4,500 containers each day.

Audi tech counts down red lights today, reduces traffic tomorrow

Audi announced today that in Washington D.C. and Las Vegas, select Audi Q7 and A4 models will be able to take advantage of new vehicle-to-infrastructure technology. The technology was developed with Traffic Technology Services and will allow drivers to see how long it will take for a traffic light to change to green. Compatible traffic lights will send information through servers operated by Traffic Technology Services to properly equipped Audis. This may not sound like an earth-shattering feature at first, unless you're a stoplight drag racer – if Audi has its way, it may shut off the timer at about 10 seconds to prevent such a thing – but the technology opens up the door to much more useful features down the road. Audi's general manager for connected vehicles, Pom Malhotra, suggested that the information could be used with "vehicle navigation, engine start/stop functionality and can even be used to help improve traffic flow." More specifically, navigation could account for traffic light timing to divert drivers to a more efficient and faster route. It could even suggest acceleration and speed to hit signals when they're green, minimizing stops and starts. Then, for engine start and stop features, the car could selectively shut off at long stops but remain on when approaching a light that's about to turn green. Traffic lights could also start adjusting patterns based on how many cars are approaching a light or are stuck at a light, alleviating slow-moving traffic. Vehicle-to-infrastructure communication could lead to roads that waste less time and less energy. While Audi didn't elaborate on this topic, vehicle-to-infrastructure technology could also be useful for future autonomous car technology. For instance, the car wouldn't necessarily have to "see" the actual traffic light. Instead, it could rely on a separate signal from the smart traffic light to know it has to stop or go. Going a step further, the technology could be used to manage traffic so precisely that traffic signals are no longer needed, as some other groups have investigated. And, of course, the aforementioned benefits in navigation technology would help autonomous vehicles make smarter route decisions as well. The feature is currently only available on Audi Q7, A4 and A4 allroads built after June 1, 2016. It's also only available as part of Audi connect PRIME, a subscription-based service that provides various infotainment and streaming features for your Audi. While D.C.