2013 Audi A8l on 2040-cars

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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2016 Audi S8 Plus Quick Spin

Congratulations, that big promotion finally came through, and along with it, a new company car. So go big or go home. Never mind the modest A8 L, with the sensible six-cylinder. The Earth-moving A8 L with its powerful W12, perhaps? No way. You didn't get to the top by being timid or ostentatious, so you choose the new-for-2016 S8 Plus, with a 605-horsepower version of Audi's 4.0-liter, twin-turbo V8, available with an $11,000 Dynamic package that adds ceramic brakes, a sportier exhaust, a rear carbon fiber lip spoiler so tiny you are surprised it does anything, and a boost in governed top speed from 155 miles per hour to 190. Yeah, that's the ticket. The 85-horse boost in power over the outgoing S8 comes from different valve timing, new exhaust valves, and modified turbochargers. The S8 Plus is docile enough around town to carpool to the company luncheons, but point it towards some wide open spaces, and it's a blistering executive express. Driving Notes Much of our Florida test was done in conditions ranging from damp to deluge. Despite the fact that the Audi had summer tires on its 21-inch wheels, the S8 was startlingly sure-footed. Thanks, Quattro all-wheel drive, and a set of better-than-expected Dunlop tires. Power is linear and progressive, and the eight-speed Tiptronic transmission is prepared to downshift at a moment's notice, but is never busy or intrusive. We seldom used the manual shift paddles behind the steering wheel. The comparison between the Dodge Charger Hellcat and this S8 Plus is admittedly absurd, but they are big, heavy, four-door cars with monster motors. And while the Hellcat wants you to hear and feel every engine revolution and supercharger whine, the S8 Plus does all it can to shield you from the drama taking place under the hood. Which is why you look down and suddenly you're going 90. "Dynamic steering" allows for adjustments in steering feel, and we weren't fans in the stiffest setting – it felt notchy and artificial. Comfort mode felt more natural and still gives you all the feedback you need. "Adaptive sport air suspension," though, we had no problem with. It makes short work of potholes and irregular pavement, but firms up when you are cornering – admittedly, in Florida, we had to seek out the rare corners. This is a state with roads designed using a T-square. The aluminum body weighs just 510 pounds. The overall weight of 4,685 pounds, though, means there is still a lot of mass to slow down and steer through corners.

Horn, Hackenburg, Hatz to be fired as VW diesel scandal deepens

Volkswagen will sack three more high ranking executives, including the head of its US division, as the company's diesel scandal deepens. Reuters reported Thursday morning that the executives are: Michael Horn, who has led VW's US operations since January 1, 2014; Ulrich Hackenberg, who oversaw Audi's research and development; and Wolfgang Hatz, who was in charge of R&D for Porsche. A VW spokesman wouldn't comment in response to an Autoblog email. The moves come in the wake of longtime VW chief executive Martin Winterkorn stepping down on Wednesday. Volkswagen's board said at the time that it expected more personnel changes to follow. Volkswagen's board is scheduled to meet Friday, and Porsche CEO Matthias Muller has reportedly been named as Winterkorn's successor. The German auto giant was plunged into crisis last Friday when the EPA charged that the company manipulated software in its diesel-powered cars to pass US emissions tests. About 482,000 vehicles in the US are affected, and VW estimates 11 million around the world could have the rigged software. The revelations have prompted outcry from governments and regulatory agencies, and in the US, Volkswagen could face a fine of up to $18 billion. The departure of Horn, Hackenberg, and Hatz is a stunning downfall for three of the company's top and most visible executives. Horn had led US operations for less than two years, taking over from Jonathan Browning, who was well-respected but failed to reach VW's ambitious sales targets. Before overseeing Audi R&D, Hackenberg was hailed as a visionary for work in developing VW's modular architectures, which allow the company to save time and money by building many vehicles off the same chassis. Hatz had led Porsche R&D since 2011 and also was in charge of engines and transmission development for all of Volkswagen. Related Video: News Source: ReutersImage Credit: Getty Images Government/Legal Green Hirings/Firings/Layoffs Audi Porsche Volkswagen Emissions Diesel Vehicles vw diesel scandal vw diesel ulrich hackenberg michael horn wolfgang hatz