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2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.

How Audi will make roads friendlier to autonomous cars

Today, Audi announced some of the new projects it will be implementing on Germany's Digital Motorway Test Bed, which comprises a few sections of highway on which the government and industry can test autonomous and connected tech. Among Audi's projects is one specifically aimed at making roads easier for autonomous cars to navigate. Audi is looking to make the road and other objects more visible. The company has been researching materials that could make guardrails and road markers reflect radar waves more readily, and Audi will install test versions soon. The goal here is to help make these objects easier for the autonomous vehicle's sensors to see in inclement weather, and at greater distances in good weather. The company will also test additional road markings that will be easier to see for onboard cameras and will help the car place itself on the road. Audi will also try out new vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technology that will be able to alert cars to speed limits, traffic conditions, ice patches and possibly allow for driving patterns such as platooning. This will be a significant step above the traffic light communication system Audi has released in select areas. The company will also be working on very detailed mapping of the area. Audi claims it will be accurate down to the centimeter. From what we've seen at MCity, the world as it stands presents all kinds of difficulties for autonomous vehicles, from worn-out signs to rough pavement. So any advances that make it easier for autonomous cars to see and communicate should help bring such vehicles to reality much sooner. Related Video: News Source: Audi Green Audi Technology Emerging Technologies Autonomous Vehicles v2v vehicle to vehicle communications vehicle to infrastructure technology connected cars v2i

Audi developing EV batteries with LG Chem, Samsung SDI

Audi is continuing to trickle out more details about a future electric SUV with a range of over 311 miles, and the Four-Ringed Brand now has a deal with LG Chem and Samsung SDI to use their cells in its battery design for the upcoming EV. The two companies are also agreeing to make investments in Europe to produce and supply parts there for the vehicle. "We will optimally integrate the innovative cell modules developed with LG Chem and Samsung SDI into our vehicle architecture, thus achieving an attractive overall package of sportiness and range," Dr. Ulrich Hackenberg, Audi Board of Management member for development, said in the deal's announcement. Hackenberg first publicized the EV during the brand's annual press conference this year. At the time, he confirmed that the model will use the same MLB 2 platform as the Q7 and set a launch date of early 2018. The vehicle reportedly carries the internal codename C-BEV, and a concept version might show up at September's Frankfurt Motor Show. Current rumors suggest that the EV will use a 90-kWh battery pack to achieve such a long range. Three electric motors could provide a total output of 500 horsepower and 516 pound-feet of torque. Related Video: POWERFUL BATTERY IN AUDI ELECTRIC CAR WITH CELL MODULES FROM LG AND SAMSUNG South Korean high-tech companies LG Chem and Samsung SDI to invest in European battery-cell production for Audi Battery-electric SUV with a range of more than 500 kilometers First battery-electric Audi SUV will combine sportiness and range with an emission-free driving system August 13, 2015 | INGOLSTADT, Germany -- Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers. "Together with our South Korean development partners, we are bringing production of the latest battery-cell technology to the EU and strengthening European industry with this key technology," stated Dr. Bernd Martens, Member of the Board of Management of AUDI AG for Procurement. The cell modules are to offer particularly high performance.