2012 Audi A8 L Quattro One Owner Premium Package Bose Sound Massage Seats Wow$$$ on 2040-cars

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2016 Audi S6 and S7 First Drive

Audi paired the S6 and S7 for the purposes of this test in Southern California, but these are rather disparate cars. A three-box sedan, even a sporty one like this S6, is for a specific kind of customer. A sleek, four-door hatchback like the S7, on the other hand, is for a different kind of person. These two people might not be as different as Dr. Jekyll and Mr. Hyde, but at the very least the S7 is the S6's lothario neighbor – the one who's always got a glass of scotch in one hand and a chambermaid in the other. A day spent in the canyons around Los Angeles proves there's a big difference between these cars. First, though, let's discuss their similarities. The S6 and the S7 get the same design overhaul we detailed in our piece on the 2016 Audi A6, namely the edge work done on the grille, bumpers, headlights, and taillights. Additionally, they get Audi's new MMI system – the brand's next step in infotainment. A day spent in the canyons proves there's a big difference between these cars. Changes exclusive to these S models include flat-bottomed steering wheels with model badges at the base of the center spoke, and aluminum-finish shift paddles. The pedals and footrest get the aluminum look as well. There's also a new shift lever, and a revised design for the Quattro badge. New seat and surface treatments join the options list, such as Beaufort Walnut inlays and Valcona leather seats in Cedar Brown. The S7 has a new Arras Red interior option as part of its design selection palette, but the striking addition there is the carbon fiber inlay it comes with, which is interwoven with a red thread. You lean in really, really close and see that scarlet yarn, and the cockpit immediately feels more special. It's the kind of beautiful subtlety you expect from Audi, and the result is a scrumptious cabin. The twin-turbo, 4.0-liter V8 gets 30 more horses, topping out at 450 horsepower. Torque remains the same at 406-pound-feet, but fuel economy increases ever so slightly to 18 miles per gallon in the city, 27 mpg highway, and 21 mpg combined. The S6 makes a meal of curves, but it does give away a hint of the effort. It seems that a fair number of buyers wanted S vehicles without the whole suite of go-fast bits; they liked having the "S" on their chests, they didn't need all of the superpowers. Thus, Audi took the Quattro sport differential and dynamic steering off the standard menu, and bundled it with the sport exhaust to create the now-optional Sport Package.

Audi bringing new TT Roadster to Paris

The TT may be first and foremost a coupe, but in presenting the third-generation model, Audi has toyed with all sorts of body-styles. There's been the prototypical coupe, of course, but also shooting brake and crossover concepts. The one thing it hasn't shown us is the convertible model, but that ends today as Audi takes the wraps off the new TT Roadster and TTS Roadster.
Set to be unveiled at the Paris Motor Show next month, the new TT Roadster naturally follows its fixed-roof counterpart's lead closely, but with the addition of a folding fabric roof mechanism. Made of magnesium, aluminum, steel and plastic, the mechanism weighs 6.6 pounds less than its predecessor's, helping keep the center of gravity lower. It also folds flatter to allow for more luggage space, and can deploy or retract in ten seconds at speeds up to 31 miles per hour. With the roof up it's also quieter, and with a drag coefficient of 0.30, Audi claims it's the slipperiest in the segment.
Of course, Audi's also worked to keep the weight down and rigidity up. As a result, the 0-62 sprint only takes an extra 0.2 seconds, quoted in the TTS Roadster at 4.9 seconds instead of 4.7 in the TTS coupe. Top speed remains pegged at 155 miles per hour. That, of course, is with the top-spec, 310-horsepower 2.0-liter turbo four, but Audi will also offer the less potent 184-hp version as well as a 2.0-liter TDI, mated to either a six-speed manual or six-speed DCT, though specific performance figures for each version were not disclosed in the press release below.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.