2012 Audi A8 L Quattro 4dr Sedan on 2040-cars

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Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

Audi Sport Quattro Concept makes video debut

Audi has stayed quiet about its Sport Quattro Concept since the 700-horsepower, tangerine rocket debuted at the 2013 Frankfurt Motor Show - a followup to Quattro Concept shown at the 2010 Paris Motor Show. Now, Audi has broken the plug-in hybrid out to give thanks to its Facebook fans, which now number over 100,000 strong (103,123 as of this writing).
As impressive as that number is, it does seem a bit strange that Audi USA's Facebook page has netted 7.3 million likes, 73 times what Audi's global page has received. Of course, we're not complaining about seeing the Sport Quattro Concept in action, and neither should you. Take a look below for the entire video.

Audi pours $28 million into Silvercar rental company

Want an Audi waiting for you when you land at the airport? Silvercar is the place to turn. The rental car company exclusively stocks fully loaded silver examples of Ingolstadt's finest at airports across the country, available to book via smartphone app with no lines or paperwork. And now the automaker whose vehicles make up its fleet is investing big in the company. Audi's $28-million Series C investment is earmarked to help Silvercar expand into new markets. The company only started in 2012 and already runs locations at airports in Los Angeles, San Francisco, Miami, Orlando, Phoenix, Dallas, Austin, and Denver. In the last six months alone, it opened new locations in Las Vegas, Fort Lauderdale, Chicago, and New York as well. Aside from promoting the rental operation, Audi and Silvercar will collaborate on developing the Audi Shared Fleet program to allow companies to loan vehicles out to their employees. Audi of America chief Scott Keogh will join the Silvercar board, along with Ken DeAngelis from Austin Ventures, which contributed Series B funding alongside Facebook co-founder Eduardo Saverin. Audi to lead $28 million Series C equity issue by car rental innovator Silvercar January 04, 2016 | HERNDON, Virginia - Largest equity issuance yet by Silvercar - Funding will help Silvercar and Audi launch the new Audi shared fleet, a turnkey transportation solution on corporate campuses - Investment extends the Audi connection with Silvercar, which bases its fleet exclusively on silver Audi vehicles Audi is leading a new $28 million Series C equity issuance by Silvercar, the next-generation car rental company. The capital raise is the largest yet for Silvercar, which was founded in 2012 with a fleet consisting of silver Audi models. The Series C announcement comes as Silvercar unveils its enhanced digital and mobile platforms designed for an optimized user experience and expands into Las Vegas, its 12th market, all of them in the U.S. Silvercar also received funding from Series B investors, including Austin Ventures and Eduardo Saverin, co-founder of Facebook. The funding will enable Silvercar to accelerate its award winning airport car rental business and expand to new markets nationwide. Additionally, as part of the next phase of the Silvercar partnership with Audi, the companies will work in tandem to develop Audi Shared Fleet, a turnkey solution for businesses looking to provide accessible transportation to their employees on corporate campuses.