2010 Audi A8 L 4.2l Long Wheel Base Quattro Loaded on 2040-cars

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Audi TT Ultra Quattro Concept throws lightness at the problem

Audi is celebrating the 2013 Wörthersee Tour with a special concept version of the company's TT. The Audi TT Ultra Quattro concept tips the scales at just 2,449 pounds thanks to some extensive engineering work. The company pulled nearly 95 lbs from the car's body structure and used carbon-fiber reinforced plastics for many of its detachable body components. As a result, the concept weighs in at a full 220 pounds lighter than its production counterpart. Throw in a wicked turbocharged 2.0-liter four-cylinder engine with 310 horsepower and 295 pound-feet of torque, and you get a machine with the power to weight ratio in the supercar realm. 0-60 comes up in 4.2 seconds and top speed is listed at 173 mph.
Inside, the TT Ultra Quattro features plenty of carbon fiber trim, and designers also fitted the seats from the R8 GT to save a little weight. The buckets use CFRP for the seat frames, saving nearly 50 pounds in the process. In a world where automakers seem blind to the negative effect of throwing more heft at a vehicle, we're in love with the Ultra Quattro concept. Check out the full press release below for more information.

BMW can't build enough M3 wagons, but the U.S. won't see any

Why, oh why, won’t the automobile companies that supposedly cater to Americans give us a viable touring wagon? Seems that BMW is one manufacturer thatÂ’s aware of the question, but skirts the answer. WhatÂ’s more frustrating is that the German company, and others, have for years been off-handedly tossing out the same refrain: “Maybe weÂ’ll bring a wagon back to the U.S.” Not. All the more irritating then is the news that the Bavarians have increased production in Munich of its M3 Touring longroof version to keep up with demand. The information comes via Bimmer Today, which spoke with BMW M CEO Frank van Meel. He said that the company was surprised by the amount of interest in the M3 Touring since its debut during last year's Goodwood Festival of Speed. In fact, he said, the company had to facilitate a production ramp-up within its Munich facility. Despite that increased production, the backlog of orders means that customers are still on wait lists, he said. Last year, van Peel admitted that demand for M-wagons in the U.S. has been steadily increasing, and exporting a touring example was a concept BMW was "taking into consideration.” Crossovers certainly are this decadeÂ’s version of the wagon, which leaves American enthusiasts will few choices: only expensive versions from Audi, Volvo and Mercedes-Benz and a couple of others. Details that were announced last year — a few months before the wagon went into production for sale in Europe, the U.K. and elsewhere — noted that the M3 Touring was only available in Competition spec with xDrive all-wheel drive and a 3.0-liter twin-turbo inline-six with 503 horsepower and 479 pound-feet of torque. Pricing started at GBP80,550 ($105,000 U.S.) More data on the M3Â’s intro here. Related video:

Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.