2004 Audi A8 Quattro L Sedan 4-door 4.2l on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Here’s how 20 popular EVs fared in cold-weather testing in Norway

Electric vehicles are known to suffer diminished performance in cold weather, but some do a better job than others hanging onto their range capacity while cabin heaters and frigid outdoor temperatures sap power from their batteries. Recently, the Norwegian Automobile Federation put the 20 of the best-selling battery-electric vehicles in the country to the test, to see not only how winter weather affected their range but also their charging times. The major findings: On average, electric vehicles lost 18.5% of their official driving range as determined by the European WLTP cycle. Electric vehicles also charge more slowly in cold temperatures. And interestingly, the researchers learned that EVs don’t simply shut down when they lose power but instead deliver a series of warnings to the driver, with driving comfort and speed levels maintained until the very last few miles. Because itÂ’s Norway, the worldÂ’s top market for electric and plug-in hybrid vehicles by market share, the test included many EVs that arenÂ’t available here in the U.S. But there are many familiar faces, among them the Nissan Leaf, Tesla Models S, 3 and X, Hyundai Kona (known here as the Kona Electric) and Ioniq, and Audi E-Tron. In terms of range, the top-performing EV was the Hyundai Kona, which lost only 9% of its official range, which the WTLP rated at 449 kilometers, or 279 miles, compared to its EPA-rated range of 258 miles on a full charge. It delivered 405 km, just enough to nudge it ahead of the Tesla Model 3, which returned 404 km. Other top performers included the Audi E-Tron, in both its 50 Quattro (13% lower range) and higher-powered 55 Quattro (14% lower) guises; the Hyundai Ioniq (10% lower); and Volkswagen e-Golf (11% lower). At 610 km (379 miles) the Tesla Model S has the longest WLTP range of all models tested and went the furthest, but still lost 23% of its range, though it also encountered energy-sapping heavy snow at the end of its test, when many cars had dropped out. The Model 3 lost 28% of its range. The worst performer? That goes to the Opel Ampera-e, better known stateside as the Chevrolet Bolt. It traveled 297 km (about 184 miles) in the test, which was nearly 30% lower than its stated WLTP range. We should also note that Opel, now owned by Groupe PSA, is phasing the car out in Europe and that Chevy recently upgraded the Bolt here in the U.S.

Audi, McLaren to bring winning cars back to Le Mans

Now gearing up for its 83rd running, the 24 Hours of Le Mans is as much about history as it is about racing forward. So this year, two key outfits in the event's history are celebrating by bringing back the cars with which they dominated in years past. Audi has been a force to be reckoned with and the team to beat at Le Mans in the modern era. It still may not have topped its sister brand and chief rival Porsche's record 16 wins, but Audi's 13 have all come in the past fifteen years since the turn of the millennium. That's one heck of a winning streak, which the German outfit will highlight by bringing every single one of its winning prototypes back to La Sarthe this year. From the R8 that kicked it all off in 2000 through the diesel R10 TDI to the R18 E-Tron Quattro that won last year. Ingolstadt won't be alone in racing down memory lane. McLaren announced it will be bringing back all five F1 GTRs that dominated the race in 1995. The quintet that finished first, third, fourth and thirteenth overall will lead a parade lap around the French circuit, joined by the new P1 GTR that will be making its dynamic debut as well as the customer examples of the special edition 650S Le Mans. What's more, winning drivers from '95 – Yannick Dalmas, Masanori Sekiya and JJ Lehto – will be on hand to participate in the parade lap as well, further highlighting the occasion. Related Video: UNITED FOR THE FIRST TIME: AUDI'S 13 LE MANS WINNERS - Efficiency technologies since 2001 in the Audi R8 - Pioneering achievements with the TDI diesel engine - R18 e-tron quattro with hybrid technology unbeaten at Le Mans Ingolstadt, May 15, 2015 – 29 days to go until the Le Mans 24 Hours: Audi is intensively preparing to battle for its 14th victory in the world's toughest endurance race. Since 2000, the brand has won the race 13 times. This year, Audi has assembled all of its Le Mans winning models for a group photo for the first time. Every single one of them represents 'Vorsprung durch Technik.' The string of victories began with the Audi R8 in 2000. "Following a year of learning and gathering experience at Le Mans, we started the 2000 season with a completely new design," says Head of Audi Motorsport Dr. Wolfgang Ullrich.