2004 Audi A-8l 4.2 Sport Quattro on 2040-cars

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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

Audi CEO Stadler gets 5-year contract extension

Audi CEO Rupert Stadler will keep his seat at the top thanks to a contract extension. Volkswagen didn't divulge the length of the new contract, but German newspaper Frankfurter Allgemeine Zeitung said the term is five years. Stadler took over the current position in 2007 when current VW CEO Martin Winterkorn left it. That year the brand sold 93,506 in the US and 964,151 in total worldwide; last year it sold 158,061 in the US and 1,575,480 in total worldwide.
Even though the brand has managed only about half the US sales of its two main rivals, it led the charge globally through the first two months of this year. Over the next few years we'll see its US efforts increase with a $30.3-billion investment, 11 new models and the opening of its first North American plant. And right now it can make hay with its World Car of the Year award winner, the A3.
In addition to Stadler, VW sales boss Christian Klingler is said to have received a five-year contract extension, and VW China head Jochem Heizmann has earned another two years on the job.

Automakers agree to clean up diesels to avoid ban in German cities

BERLIN -- Auto industry officials and politicians in Germany have agreed to clean up diesel vehicles through software updates as part of a rescue plan for avoiding diesel bans in cities, industry and government sources said on Friday. The costs of the rescue plan amount to under 2 billion ($2.33 billion) euros for cars in Germany, with the auto industry agreeing to shoulder the expense of about 100 euros per car, the sources said. After Volkswagen Group confessed to emissions-test cheating in 2015, the entire auto industry has come under scrutiny for producing nitrogen oxide emissions in diesel cars, which are blamed for causing respiratory disease. Audi, a division of Volkswagen Group, said it would update engine software on up to 850,000 diesel cars. The refit of six and eight cylinder engines will be free of charge for all customers, Audi said. The service will also be offered to Porsche- and Volkswagen- branded cars using the same six- and eight-cylinder engines, Audi said. Earlier this week, Porsche's CEO was quoted as saying the brand may abandon diesel engines as its electric cars go to market, and Mercedes announced a plan similar to Audi's, in which it will recall 3 million diesel cars in Germany for a $255 million engine software fix. Diesel cars from all domestic and foreign car brands that conform to the latest emissions standards, Euro-6 and Euro-5, will be updated, the sources said. The plan is set to be presented at the beginning of August. With the software updates, the auto industry is able to cut nitrogen oxide pollution by about 20 percent, the sources said. A committee will be set up to measure the impact of updating diesel cars on individual communities and cities, with a view to averting bans of diesel cars, the sources said. Auto industry executives and German Transport Minister Alexander Dobrindt are due to discuss diesel pollution at a summit on Aug. 2. Reporting by Arno SchuetzeRelated Video: Government/Legal Green Audi BMW Mercedes-Benz Porsche Volkswagen Diesel Vehicles dieselgate diesel emissions