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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi recalls 850,000 A4 models globally for airbags that won't deploy

Audi has announced that it will be recalling 850,000 A4 sedans, wagons and Allroad models across the globe due to a software problem that could prevent the front airbags from deploying. All 850,000 vehicles were built after 2012.
Audi has already adjusted production of new A4s to eliminate the software glitch. Meanwhile, the German manufacturer was quick to emphasize that Takata did not manufacture the affected airbags.
According to Reuters, 250,000 of the affected A4s were built for the Chinese market, while another 150,000 were sold in Germany. Audi didn't provide a breakdown beyond those two countries, although it'd be a surprise if there weren't at least some affected airbags in the US market.

Audi Q7 honored with IIHS Top Safety Pick + rating

Audi's new, second-generation Q7 crossover is officially one of the safest vehicles on the road, according to the Insurance Institute for Highway Safety. The non-profit has named the revamped CUV to its Top Safety Pick + list, making it the fourth Audi branded product to be so honored. As we've said before, the TSP + rating is no laughing matter for automakers. Getting it requires not just top-of-the-line crash-test ratings, but at least an "Advanced" rating for its crash-prevention systems. Audi went a step above, though, scoring a "Superior" for its safety systems, alongside an entire array of "Good" ratings on the physical crash testing. This is something of a unique case, though. See, IIHS doesn't typically test vehicles as large as the Q7. The only reason it did was because Audi "nominated" it and even paid for the test vehicles. The last time a "Large SUV" – which is what the Q7 is categorized as – even made a IIHS list was 2013, when General Motors Lambda-based CUVs and the Volkswagen Touareg were honored. Of course, the reason you all probably click on these stories is to see the crashing. Check out how the Q7 fared in the small-overlap test at the top of the page – there's gratuitous slow-mo, so enjoy. Related Video: