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Audi-only rental car company expands

With the lines and occasional hassle, getting a rental car after a long flight can be daunting, even if you already have a reservation. Now, a company called Silvercar is trying to inject some luxury and modern, high-tech features into the process to make it less of a chore. The business recently expanded to O'Hare International Airport to offer visitors to Chicago a fleet exclusively comprised of silver Audi A4s. Silvercar is based in Austin, TX, and is being run by Luke Schneider, a former chief technology officer at ZipCar. He told Crain's Chicago Business that the rental industry "hasn't innovated in 30 to 40 years." Silvercar's big innovation is in the booking process. Like ordering practically anything today, it's all done through a smartphone app. Customers then scan a QR code on the Audi's windshield to get going. At the end of the rental, the bill is emailed to you. Prices start around $59 a day on weekends and $89 during the week, according to Crain's. Because they're all A4s with GPS and Wi-Fi, everyone gets the same car. In the world of ridesharing companies like Uber and Lyft, rental cars might seem passe, but according to Crain's, the rental market at O'Hare alone amounts to over $300 million a year. Silvercar's location there isn't at the actual airport, though. Instead, a shuttle picks up customers to take them to the company's site nearby. The business is working on a national rollout to 10 airports by the end of June, including major locations like LAX and Denver. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

BMW can't build enough M3 wagons, but the U.S. won't see any

Why, oh why, won’t the automobile companies that supposedly cater to Americans give us a viable touring wagon? Seems that BMW is one manufacturer thatÂ’s aware of the question, but skirts the answer. WhatÂ’s more frustrating is that the German company, and others, have for years been off-handedly tossing out the same refrain: “Maybe weÂ’ll bring a wagon back to the U.S.” Not. All the more irritating then is the news that the Bavarians have increased production in Munich of its M3 Touring longroof version to keep up with demand. The information comes via Bimmer Today, which spoke with BMW M CEO Frank van Meel. He said that the company was surprised by the amount of interest in the M3 Touring since its debut during last year's Goodwood Festival of Speed. In fact, he said, the company had to facilitate a production ramp-up within its Munich facility. Despite that increased production, the backlog of orders means that customers are still on wait lists, he said. Last year, van Peel admitted that demand for M-wagons in the U.S. has been steadily increasing, and exporting a touring example was a concept BMW was "taking into consideration.” Crossovers certainly are this decadeÂ’s version of the wagon, which leaves American enthusiasts will few choices: only expensive versions from Audi, Volvo and Mercedes-Benz and a couple of others. Details that were announced last year — a few months before the wagon went into production for sale in Europe, the U.K. and elsewhere — noted that the M3 Touring was only available in Competition spec with xDrive all-wheel drive and a 3.0-liter twin-turbo inline-six with 503 horsepower and 479 pound-feet of torque. Pricing started at GBP80,550 ($105,000 U.S.) More data on the M3Â’s intro here. Related video:

Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.