2014 Audi Prestige on 2040-cars

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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Audi Allroad Shooting Brake showcar is a 124-MPGe hybrid E-Tron

The leaked images of the new Audi Allroad Shooting Brake that came out Friday showed us what the show car will look like, but it wasn't until the official press release came out today that we learned just how much E-Tron is hiding in its powertrain. Turns out, it's a lot. An 8.8-kWh lithium-ion battery can power the car for over 31 miles. The Allroad Shooting Brake is powered by a hybrid (gas-electric) powertrain that can put out a total of 300 kW of power (479.42 pound feet of torque) and, under the right circumstances, get the fuel efficiency equivalent of 123.8 mpg US, Audi claims. The gas side is made up of a 2.0-liter four-cylinder turbocharged engine, and then there's an electric motor on each axle. An 8.8-kWh lithium-ion battery can power the car for over 31 miles on battery power alone. There are three drive modes (EV, Hybrid and Sport). This is also the first time Audi has put its Allroad and E-Tron "form languages" together, which means this E-Tron Quattro "is not limited to paved roads" and can handle "light off-road conditions." The two electric motors help bring the car from 0-62 miles per hour in 4.6 seconds on up to a top speed of 155 mph. Audi has paid attention to shaving weight from the 3527-pound, four-seater, including making the wheels out of carbon-fiber reinforced polymer (CFRP) and using an aluminum underbody panel. We described some of the concept's visual hints in the original post (Q1?), and now Audi says that the car contains "a host of visual elements of future sports car models" (TT?). We will get our first real glimpse of the Allroad Shooting Brake show car at the Detroit Auto Show early this week, so look for live pics then, especially of the interior that is supposed to be reminiscent of an airplane and a user interface panel that is said to work like a smart phone. In the new press release, Audi's Ulrich Hackenberg said the Allroad Shooting Brake represents, "a concrete look into the near future," and we're totally fine with that. Crossover in a compact package: The Audi allroad shooting brake show car Crossover concept car is highly functional for recreational sports Powerful and efficient hybrid drive features two electric motors Prof. Dr. Ulrich Hackenberg: "A concrete look into the near future." Sporty, compact and versatile: It is with these attributes that the Audi allroad shooting brake makes its debut at the North American International Auto Show (NAIAS) in Detroit.

Audi celebrates 25 years of TDI

Nope, the diesel engine never really did go out of style for Audi. Now, the German automaker has released a video reminding the world of its persistence with the oil-burners and is commemorating the Silver Anniversary of Audi's first commitment to turbodiesels in 1989. And, yes, there are some road racers shown in the clip, so some of those bad boys actually move pretty well. Audi engineers on camera admitted to some of the early TDI engines being "slow" but still valuable for their torque and, obviously, their fuel economy relative to gas-powered engines. A bunch of tinkering later, though, and Audi says its diesels can be a legitimate "part of a performance car" and has even overcome the issue of noisiness that's often associated with diesels. The automaker made some news in these parts a few years back when its Audi A3 TDI won the 2010 Green Car of the Year at the annual LA Auto Show in late 2009, and the model even succeeded a fellow diesel (the Volkswagen Jetta TDI) to boot. Granted, diesel sales aren't nearly as popular in the US as they are in Europe. Still, Audi last year boosted its diesel sales in the US by 40 percent to 10,076, which was about a tenth of what sister company Volkswagen sold in diesels last year in the States. And things have looked even rosier this year for Audi's TDI sales. Through June, Audi diesel sales have almost quadrupled from a year earlier to more than 8,100 units. Check out the 150-second video on Audi's 25-years of TDI production below.