Auto blog

The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi tech counts down red lights today, reduces traffic tomorrow

Audi announced today that in Washington D.C. and Las Vegas, select Audi Q7 and A4 models will be able to take advantage of new vehicle-to-infrastructure technology. The technology was developed with Traffic Technology Services and will allow drivers to see how long it will take for a traffic light to change to green. Compatible traffic lights will send information through servers operated by Traffic Technology Services to properly equipped Audis. This may not sound like an earth-shattering feature at first, unless you're a stoplight drag racer – if Audi has its way, it may shut off the timer at about 10 seconds to prevent such a thing – but the technology opens up the door to much more useful features down the road. Audi's general manager for connected vehicles, Pom Malhotra, suggested that the information could be used with "vehicle navigation, engine start/stop functionality and can even be used to help improve traffic flow." More specifically, navigation could account for traffic light timing to divert drivers to a more efficient and faster route. It could even suggest acceleration and speed to hit signals when they're green, minimizing stops and starts. Then, for engine start and stop features, the car could selectively shut off at long stops but remain on when approaching a light that's about to turn green. Traffic lights could also start adjusting patterns based on how many cars are approaching a light or are stuck at a light, alleviating slow-moving traffic. Vehicle-to-infrastructure communication could lead to roads that waste less time and less energy. While Audi didn't elaborate on this topic, vehicle-to-infrastructure technology could also be useful for future autonomous car technology. For instance, the car wouldn't necessarily have to "see" the actual traffic light. Instead, it could rely on a separate signal from the smart traffic light to know it has to stop or go. Going a step further, the technology could be used to manage traffic so precisely that traffic signals are no longer needed, as some other groups have investigated. And, of course, the aforementioned benefits in navigation technology would help autonomous vehicles make smarter route decisions as well. The feature is currently only available on Audi Q7, A4 and A4 allroads built after June 1, 2016. It's also only available as part of Audi connect PRIME, a subscription-based service that provides various infotainment and streaming features for your Audi. While D.C.

Next Audi R8 seen and heard in this spy video

A few weeks ago, our clandestine spy photographers brought home the first good look at the next-generation Audi R8. We were all pretty stoked.
Seemingly following the game plan of the recently shown Audi TT, the next R8 looks to be an evolutionary update on a supercar form that pretty much everyone loves.
Today, the same shooters that snapped the car in stills have delivered some pretty compelling moving pictures of the thing. Captured both in some less-than-inspiring around-town traffic situations and out on the Nürburgring, the video delivers our first taste of the new R8's auditory splendor. Well... a taste of it, anyway.